Safaricom Ethiopia cuts losses by 65% in 2024 cover art

Safaricom Ethiopia cuts losses by 65% in 2024

Safaricom Ethiopia cuts losses by 65% in 2024

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 Safaricom Ethiopia, the subsidiary of Kenya’s largest telecom operator, narrowed its losses by 65% to $165.7 million in 2024. The group company posted an 11% jump in 2024 full-year profit to $540 million, buoyed by stabilising losses from its Ethiopian expansion and steady growth in mobile money and data in Kenya. Safaricom is laying the rails for mobile money dominance in a country where 90% of transactions are still cash-based.

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