In this episode, Ryan reveals the one move that had the biggest impact on his career and business growth. It’s not a complex strategy, a funnel, or a new piece of tech; it’s a simple step anyone can take this week that can open doors, spark inspiration, and accelerate your journey. Ryan shares the three steps to making it work, two personal stories of how it transformed his trajectory, and why it might be the fastest way to get unstuck in your career or business.

Takeaways:

• The biggest breakthroughs often come from the smallest, simplest actions
• You don’t need a huge budget or complex strategy to level up
• This approach works whether you’re an employee or a founder
• Ryan used this approach twice. He outlines them both - each time it led to massive growth and lasting partnerships

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

In this episode, Ryan explains why intent data is one of the most powerful tools in a B2B SaaS marketer’s arsenal. He breaks down what intent data is, the difference between first-party and third-party signals, how to collect it, and how to use it to align sales and marketing for maximum impact. From simple website visitor tracking to advanced ABM campaigns, Ryan shares practical ways to spot buying signals and turn them into high-converting opportunities.

Takeaways:

• Intent data shows which prospects are actively considering solutions like yours
• First-party intent = data you own (e.g., site visits, demo page views, webinar attendance, email engagement, in-product usage)
• Third-party intent = external signals (e.g., review site activity, funding news, hiring patterns, event attendance)
• Tools like AlbaCross and HubSpot can help identify and track high-intent website visitors
• Review sites (G2, Capterra, TrustRadius) often offer paid intent data packages
• Signals such as funding announcements, hiring for relevant roles, or leadership changes indicate potential buying cycles
• Enterprise tools like Bombora and 6sense offer advanced, large-scale intent data (but at a higher cost)
• LinkedIn activity — profile views, follows, post engagement — can also signal interest
• Sales and marketing must work together: sales to follow up directly, marketing to run targeted ABM/retargeting campaigns
• Upload intent-driven contact or account lists into LinkedIn Ads for highly targeted, high-performing campaigns

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

In this episode, Ryan breaks down one of the most debated topics in SaaS marketing: pricing. Should you show pricing or not? What model should you use? From flat-rate and tiered plans to freemium, free trials, and usage-based pricing, Ryan walks through eight pricing strategies with real examples and tips for how to pick the right model for your business. If your pricing page is one of your most-visited — and least-converting — pages, this one’s for you.

Takeaways:

• Showing pricing builds trust and qualifies leads — but there are trade-offs
• Try “pricing from” if you need a middle ground
• Flat-rate pricing is simple, but not scalable for all businesses
• Tiered pricing (bronze/silver/gold) is most common, but can confuse buyers
• Per-user pricing is standard, but often gamed with shared logins
• Usage-based pricing is great for technical platforms, but hard to forecast
• Freemium works brilliantly for top-of-funnel — if your product is sticky
• Free trials need great onboarding or users won’t convert
• Custom pricing suits complex/enterprise deals, but slows down the sales cycle
• Price anchoring is a powerful way to nudge users to the plan you want them to choose
• Don’t guess — test 2–3 models and see what converts best

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io