Ryan interviews landing page expert Tas Bober. They discuss the essential elements of effective landing pages, the importance of understanding buyer behaviour, and the shift in strategy regarding navigation and conversion optimisation. Tas emphasises the need for marketers to focus on consumption signals rather than just conversion rates, and she shares insights on structuring landing pages like business cases to better serve potential customers. The conversation concludes with practical tips for creating impactful landing pages that resonate with users.

Takeaways

• A landing page is not just any webpage; it is a targeted experience designed for a specific campaign.
• Google's recent changes require landing pages to have navigational elements to improve user experience.
• Conversions should be viewed as a lagging signal, with a focus on engagement and consumption leading up to them.
• Buyers today require multiple touchpoints before making a purchase decision, regardless of the product's price point.
• Landing pages should be structured like business cases, addressing problems, solutions, and providing relevant information upfront.
• Testimonials and social proof should be specific to the product being offered on the landing page.

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Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

In this episode of the SaaS Marketing Weekly podcast, host Ryan James interviews Matt Barker, a LinkedIn growth expert, who shares insights on how to effectively build a personal brand on LinkedIn. Matt discusses his journey from having no network to growing his following to over 169,000. He emphasizes the importance of consistent posting, engaging with others, and balancing personal and professional content. The conversation also covers current trends in LinkedIn content, the significance of storytelling, and practical strategies for leveraging LinkedIn for career and business growth.

Takeaways

• Posting consistently is crucial for LinkedIn growth.
• Engaging with others through comments increases visibility.
• Personal growth is as important as professional growth on LinkedIn.
• Content should reflect both expertise and personality.
• Video content is gaining traction on LinkedIn.
• Step-by-step guides are effective for engagement.
• Personal stories can enhance professional branding.
• Understanding audience needs is key to content strategy.
• Networking is essential for leveraging LinkedIn effectively.
• A well-rounded content strategy includes personal insights.

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

In this episode, the hosts engage in a marketing strategy simulation called 'Challenge Jamie,' where they explore how to effectively market a niche B2B SaaS company with limited resources. They discuss the importance of understanding the existing customer base, narrowing down the target audience, and selecting the right marketing channels. The conversation emphasises the significance of remarketing campaigns and integrating outbound strategies with inbound marketing efforts. Additionally, they highlight the value of leveraging thought leadership to enhance brand visibility and engagement.

Takeaways

• Understanding the existing customer base is crucial.
• Narrowing down the target audience enhances messaging effectiveness.
• LinkedIn is a key platform for B2B marketing.
• Remarketing can serve as a powerful conversion lever.
• Integrating outbound and inbound strategies maximises conversion chances.
• Thought leadership can significantly boost marketing efforts.
• Effective messaging is essential for capturing leads.
• A focused marketing budget can yield better results.
• Testing different channels is important for finding the right fit.

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io