Today's episode features Andrew Shamiya. A Senior Product Marketing Manager at Twitch. Prior to twitch he was a Product Marketing Manager at Facebook and a Management Consultant with Gartner. Andrew completed his Bachelor's in Finance at San Francisco State University and completed a Master's in Financial Analysis at USF.
Hear more from Andrew on his role as a Product Marketing Manager, his methods to overcome impostor syndrome, lowering the learning curve, and mastering the skills needed to succeed in Product Marketing.
Episode quotes:On shifting from Journalism to Business Administration in college
[00:06:48] I'm opting to major in Journalism, but I can see what my semester is going to look like. It has nothing to do with Journalism. So, I didn't feel like I was locking myself into anything. That was the first thing. And it didn't take long until I decided to shift toward business. Within that, I was interested in the field of finance. And that was entirely because I have a brother who went to Berkeley who went that path, and he went that route with his career. I've always looked up to him and thought he had done such a wonderful job. I want to be like that. And so, that's where I ended up going. I think that's what happens to a lot of people. You see someone else do something well, and you want to follow them.
On going into consulting right after college
[13:32.63] I spoke to people that I trusted, and everybody said going into a consulting role right out of college is super common and a super good way to step stone your way into something else later on. It is a good way to parlay whatever it is that you have into something that you will find more interesting after you get into your career. So, it's a good starting point, a good stepping stone.
Overcoming Impostor Syndrome in the early years of his career
[00:18:07] Honestly, as you go through it, and as you start to level up your career and have conversations, and you're more often in rooms with more senior executives, you’ll start to see that everybody is the same. And then the other thing is, it all just comes down to experience. When you have bad experiences with people or with projects or anything, with subject matter material, it's really painful, and it sucks. But when the same thing happens eventually again, you’ll know how to react and deal with it. And the longer you stay in the industry doing the same thing, it all becomes pattern recognition, and then all becomes easier.
Advice for people who want to be a Product Marketing Manager
[28:25.48] I would say try and understand that Product Marketing is 50% product work and 50% marketing work. And I think if you over-rotate on one of the two things, you find yourself in trouble. You need both pieces to be a successful PMM because you have to be able to stand up to product managers who will disagree with you about things, and you have to be able to set the marketing strategy for a product because that is your responsibility.
The only way to do that is to make sure that you understand the product. Make sure that you're a part of the process that helps create the product so that you're building toward a user need, not like a user want or something that is competitor-focused, but you're solving a problem for your customer.
Advice for SFSU students and alumni
[32:13.45] A couple of things. Number one, it's really hard to know what you want to do while in school. And so, my advice would be to go for options that give you the most options because I think early on you just have no clue. Don't feel locked in stuff because you just don't know; you might try it and not like it, and that is so okay. The most okay thing ever.
The second thing is, if you do have imposter syndrome, you just learn how to manage it to a certain extent. It shouldn't stop you from trying to do whatever it is that you want to do. You should totally still go for it.
Show Links:- Andrew Shamiya on LinkedIn