I asked 52 SEO professionals to share their thoughts on the latest developments in search - what they’re focusing on, what they’re leaving behind, and where they see the future heading.Related blog - https://www.searchwithsean.com/post/navigating-seo-ai-in-2025-trends-tools-and-the-future-survey-results

NotebookLM conversation - https://notebooklm.google.com/notebook/8c0191ca-c323-4ba9-957f-3169c3272a30/audioQuestions asked includes: - Which Emerging Platforms Or Tools Are You Currently Paying The Most Attention To?- What’s One AI-Powered Tool That Has Genuinely Changed Your Workflow – And How?- How Are You Adapting Your SEO And Content Strategy To Reflect Changing User Behaviour And Search Intent?- Which Online Channels Are You Prioritising For Reaching And Analysing Your Audience In 2025?- What’s Your Take On The Current Relevance Of Traditional Ranking Factors ?- Are Backlinks Still As Valuable As They Used To Be? Why Or Why Not?- How Important Are Core Web Vitals In Ranking Today Compared To Other SEO Factors?- Which Part Of SEO Do You Think Will Change The Most Over The Next 12 Months?- Which SEO Skills Are Becoming Less Relevant — And Which Should Professionals Focus On Instead?- Do You Trust Google More Or Less As An SEO Professional in 2025 — And What Has Influenced That Change? - As Search Evolves In The Next Few Years - Especially With AI And Zero-Click Results - How Do You Think The Role Of Websites Will Change, If At All?- What’s Your Biggest Concern About AI In Marketing Or Search?- If You Could Give One Piece Of Advice To Digital Marketers Navigating 2025, What Would It Be?