In this episode of the Profit on Purpose podcast, host Nate Littlewood speaks with Joey Cofone, founder of Baron Fig and author on creativity. They explore the essence of creativity, emphasizing that it is a process rather than a magical gift. Joey shares his journey of writing a book on creativity, the challenges entrepreneurs face, and the importance of iteration in business. They discuss the founding story of Baron Fig, the evolution of the brand, and the significance of partnerships. Joey also reflects on the role of financials in business and offers valuable advice for aspiring entrepreneurs.

Baronfig website: baronfig.com
Joey Cafone website: joeycafone.com

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Welcome to the Profits on Purpose podcast, where we explore the journeys of purpose-led founders and the financial strategies that help them survive and thrive. Host Nate Littlewood sits down with eCommerce and CPG founders to unpack the real-life tension between a brand's mission and the practical realities of generating profit.
Each episode digs into the leadership insights and financial approaches that empower consumer products businesses to grow with clarity, resilience, and impact. You'll get a behind-the-scenes look at how visionary founders reconcile their purpose with the everyday demands of scaling a successful brand and leading with both mission and margin.
If you're a founder, finance leader, or simply navigating the purpose-profit paradox, this podcast is for you.