Born in California and raised in Mexico, Jovanna Castanon’s story is one of resilience, sacrifice, and unshakable determination. At just 14, she moved to the U.S. with her father and siblings—leaving her mother behind—and faced the challenges of a new language and culture head-on.

Originally pursuing a geology degree, her life took a transformative turn at 19 when she was introduced to entrepreneurship and the financial services industry. Motivated by personal loss—her mother passing without life insurance and her sister’s battle with cancer—Jovanna committed her life to helping families reclaim financial power, build generational wealth, and break cycles of struggle.

In this inspiring episode of the Evans Legacy Financial Podcast, host Jake Evans and Jovanna explore:

• Growing up between two worlds and the sacrifices that shaped her values

• Shifting from education and early career dreams to discovering her true calling

• How personal loss fueled her passion to create impact for families

• The challenges of building a business at a young age

• What “legacy” means to her and how she’s helping others define their own

Jovanna’s journey is proof that no matter where you begin, you can rise above limitations and create a future worth passing on.

👉 Subscribe, share this episode, and explore more powerful stories at evanslegacyfinancial.com/podcast.