For small and medium sized brands, referrals feel like the holy grail of growth; no acquisition cost, easier conversions, and a compounding return on past work.

But what if you’ve done everything right and they still aren’t coming in?

In this solo episode, Jack shares how a referral drought in his own consultancy forced him to look beyond promotion and into service portfolios.

This episode discusses:

• How to calculate the odds of referrals based on your customer base size and buying cycles
  
  
• How “intrapurchase periods” can quietly kill referral flow
  
  
• Why the fix often isn’t more promotion or incentives, it’s reshaping the product or service portfolio itself
  
  
• How to help others refer work to you.

If you’re in B2B or selling higher-priced B2C and you’re relying on referrals, this episode discusses the math to make it work.

This episode was hosted by:

Jack Ferguson - Host of The Push and Brand Strategist

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Visit Jack’s personal website here: Jack Ferguson — Brand Strategist