When you’re paying your agency big money, how much of that is productive? And how much is pastries, drinks trolleys, and middle-management ticket clipping?

In this episode, Gerard Doyle joins Jack to share the hidden economics of Marketing Agencies.

We explore:

• Why glass-walled meeting rooms, front-desk greeters, and “free” pastries aren’t really free
• How bloated hierarchy and made-up titles inflate your bill without improving outcomes
• The silo problem: when the SEO and Google Ads specialists only talk in front of you
• How agency profit models push burnout down the org chart
• The career cost of locking juniors into narrow specialisations
• The importance of being a “triangle-shaped marketer”
• What a healthy, integrated team structure looks like

If you’ve ever wondered where your budget really goes, this episode will fill you in.

This episode was co-hosted by:

Brand Strategist Jack Ferguson

And

Fractal Agency Owner Gerard Doyle

Find Jack on LinkedIn here: Jack Ferguson | LinkedIn

Find Gerard on LinkedIn here: Gerard Doyle | LinkedIn

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Visit The Push website here: For Senior Marketers...By Senior Marketers | The Push

Visit Jack’s personal website here: Jack Ferguson — Brand Strategist

Visit Gerard’s website here: The Startup Marketing Agency for Founders and Entrepreneurs – Helping Entrepreneurs find customers for their amazing services and inspiring solutions