S3 E40: Queensland, Thrills, and Brands: How To Explain Positioning to Stakeholders
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S3 E40: Queensland, Thrills, and Brands: How To Explain Positioning to Stakeholders
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About this listen
Every marketer knows positioning is crucial, but explaining that to stakeholders is often met with blank stares or polite nods.
In this episode, we’ll share an effective analogy that helps stakeholders get it.
We’ll cover:
- Why most brands confuse company, brand, and product positioning, and how to untangle them
- The ‘Queensland Analogy’ that makes positioning land with non-marketers
- How to explain positioning as a driver of choice, not just communication
- How to make stakeholders see positioning as a commercial decision, not as a creative one
Whether you’re trying to reposition your company or simply tired of fighting for strategic clarity, this episode gives you a straightforward way to make the value of positioning obvious.
This episode was hosted by:
Jack Ferguson - Host of The Push and Brand Strategist
Find Jack on LinkedIn here
Subscribe to The Push on YouTube here
Follow The Push on LinkedIn here
Follow The Push on TikTok here
Follow The Push on Instagram here
Visit The Push website here
Visit Jack’s personal website here
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