Tom finally gets his pudding and Curtis acquiesces. In this fun episode, we dive deep 🛎️ into the origins and evolution of a podcast launched to focus all on Yacht Rock. But this much more than exploring 🛎️ how he and his co-host—this week’s guest, Tom’s brother John—discovered the genre, the creation of modern Yacht Rock music, and their love of the music. No, this i all about the strategies they employed to join a community, nurture an audience, and become a center of influence in a niche they would eventually sell into.. They discuss the importance of storytelling, community engagement, and the marketing tactics that helped them grow their podcast and connect with listeners. John and Tom share insights gained from starting out as a complete unknown to eventually interviewing legendary artists, like Kenny Loggins. It’s more than just Tom’s favorite topic…it’s a case study in audience activation and building a story, not around you and your product, but around a specific audience’s natural passions and interests.

N.B.:

• Check out the podcast, Out of the Main.

• Don’t forget to check your favorite music listening platforms for Page 99 and August Red!

  
  

Takeaways:

• Identifying and serving an audience is crucial for content success.

• Storytelling is a key element in engaging listeners.

• Building a community around a niche can lead to greater success than trying to build a customer base for your product or service.

• Strategizing before launching a podcast can prevent future pitfalls.

• Engaging with existing communities can accelerate audience growth for yourself.

• Building momentum through networking can lead to greater visibility.

• Creating content that serves the audience fosters genuine connections—more so than constantly pitching your wares.

• Podcasting allows for the creation of diverse content from a single episode.