In an episode replete with acronyms, Tom and Curtis welcome Nikki Little and Lexi Trimpe of Franco discuss the evolving landscape of public relations in the context of AI and digital marketing. They explore the significance of the PESO model, the resurgence of earned media, and the importance of quality content in the age of AI. They explore how information discovery is shifting, the necessity of personalization, and the implementation of AI policies within organizations. The discussion highlights actionable steps for effective marketing and the critical role of integrated approaches in achieving success.

N.B.:

• Check out Nikki’s and Lexi’s website and podcast at franco.com.

• Connect with Nikki and Lexi on LinkedIn.

Takeaways:

• PR is increasingly important now, especially with the rise of AI.

• The PESO model integrates paid, earned, shared, and owned media for success.

• Earned media is crucial for discoverability, not just awareness.

• SEO is not dead; it continues to evolve with AI.

• High-quality content is essential for audience engagement.

• AI is changing the way we approach media relations.

• Brands must optimize for answer engines to increase visibility.

• Content syndication is as important as content creation.

• Measuring success should go beyond just conversions.

• Engaging content can significantly increase audience interaction.

• Implementing AI policies is necessary for organizational alignment.

• Creating a cohesive marketing strategy requires integration across channels.