S2 Episode 1: 2bTanned - Father and son duo tanning empire cover art

S2 Episode 1: 2bTanned - Father and son duo tanning empire

S2 Episode 1: 2bTanned - Father and son duo tanning empire

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Kicking off the summer season with a golden glow, we welcome one of TikTok Shop’s biggest tanning sensations — 2btanned. In this premiere episode, we sit down with Ricardo Napolitano, the visionary founder behind the brand, to explore the inspiring story of how he and his son turned a simple idea into one of the UK’s top tanning brands.


From humble beginnings to TikTok virality, Ricardo opens up about his entrepreneurial journey, the bold moves that shaped 2btanned, and the key strategies that skyrocketed his business on TikTok Shop. Whether you’re a budding founder or just love a great origin story, this episode is packed with sun-soaked insights and business gold.


Ready to tan, talk, and take notes? Let’s dive in.


Interested in joining TikTok Shop? You can register below:

UK: https://bit.ly/3SXGDbH

Spain / France / Germany / Italy: https://bit.ly/43mm5zT

Ireland: https://bit.ly/4dDYzln


Want to learn more?Check out the TikTok Shop Academy here: https://bit.ly/4jvvnOJ

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