Social media expert Ian A. Harrington pulls back the curtain on what works for law firms in the digital space during this eye-opening conversation. Having helped generate hundreds of millions in case value for personal injury and workers' compensation firms, Ian's message is clear: social media represents the most cost-effective marketing channel available to attorneys today, but only if you're willing to show up consistently.

Unlike traditional marketing, where you can throw money at the problem, social media success requires personal investment. "You have to put yourself in front of the camera hundreds of times," Ian explains, addressing the hesitation many attorneys feel about becoming content creators. The good news? You don't need expensive equipment or perfect delivery - just your smartphone and a willingness to start.

For firms feeling overwhelmed by the prospect, Ian offers practical first steps: begin with paid ads on Instagram (which delivers the best cost-per-case for personal injury matters), focus on creating 30-second vertical videos, and address the questions potential clients have rather than the topics attorneys find interesting. Most importantly, understand that you're competing for attention, not against other lawyers, but against entertainment content.

Ready to transform your firm's marketing strategy? Pull out your phone right now and record a video explaining what happens when someone calls your office. Post it as an Instagram story that will disappear in 24 hours. This single action might be the beginning of the most valuable marketing channel your practice has ever developed.

Reach Ian here:

https://ianaharrington.com/

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Leadership In Law Podcast with host, Marilyn Jenkins
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