Run customer research interviews that don’t suck with Ryan Paul Gibson, contentlift.io
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from Wish List failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
Run customer research interviews that don’t suck with Ryan Paul Gibson, contentlift.io
-
Narrated by:
-
By:
About this listen
B2B buying doesn’t happen overnight. It’s a sequence of events that impact a decision long before people reach out to your sales team.
How well do you understand what triggers buyers to take action? What influences their decisions, what makes them trust you? Who ends up on their short list of vendors, and how do they make the final decision?
If you don’t know how people make buying decisions, it will be very difficult to influence them through your marketing.
In episode #13, I talk to Ryan Paul Gibson of contentlift.io about running customer research interviews that don’t suck.
We talk about:
- What running investigative customer interviews entails
- How to prepare for a customer interview, so you make the most of it
- How to uncover behaviors instead of opinions
- How to use the learnings in your marketing
Find Ryan on LinkedIn or on his website contentlift.io.
What listeners say about Run customer research interviews that don’t suck with Ryan Paul Gibson, contentlift.io
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.