Embrace Curiosity: Let Go of Fear and See What Happens

In this episode, I encourage you to adopt a mindset of curiosity and experimentation when creating content. By letting go of fear and overthinking, and embracing a 'let's just see' attitude, you can discover what works best for you and your audience. I share practical tips and personal experiences that highlight the importance of posting without over-editing, sharing stories, trying new posting times, and being bold and vulnerable. Learn how this mindset can help you break free from indecision and inactivity, and ultimately grow your brand and audience.

00:00 Introduction: Embracing a Refreshing Mindset

00:30 Adopting a Posture of Curiosity

01:11 Starting New Ventures with Curiosity

02:11 The Power of Authenticity and Vulnerability

03:47 Experimenting with Content Creation

04:41 Overcoming Overthinking and Inactivity

08:05 25 Curiosity-Driven Content Ideas

27:35 Conclusion: The Freedom to Explore

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Double Podcast: Tackling Worries and Prepping for Fall

Today’s podcast episode is a double feature! First, I’ll guide you on how to manage the worries connected with growing your audience by categorizing them into three simple buckets: provision, outcomes, and transformations. By organizing and journaling our concerns, we can reduce our feelings of overwhelm and take actionable steps towards success. Next, we shift our focus to the upcoming holiday season. As fall approaches and people spend more time online, it’s the perfect opportunity to refresh your content and engage your audience with valuable, timely offerings. This season is ripe for sharing recipes, educational content, humor, and behind-the-scenes glimpses into your life. Let’s dive into how we can maximize this season to grow our communities and businesses.

00:00 Introduction: Double Take Podcast Overview

01:11 Managing Overwhelm: Categorizing Your Worries

02:10 Bucket One: Provision

04:05 Bucket Two: Outcomes

06:16 Bucket Three: Transformations

07:52 Practical Tips for Reducing Overwhelm

13:53 Fall Season Strategies: Maximizing Engagement

14:52 Leveraging Content for the Holiday Season

18:06 Final Thoughts and Encouragement

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The Power of Authenticity: How Being Yourself Online Pays Off Big

In this episode, I dive into the importance of being authentic across all social media platforms. I share personal stories and real-life examples to illustrate how staying true to yourself can significantly impact your audience and lead to unexpected opportunities. I recount a success story from a one-on-one strategy session with a client and discuss the shift in social media algorithms towards interest-driven content. Key takeaways include the value of maintaining core values, the potential for multifaceted content, and practical advice on leveraging series-based content to grow your audience. I also reflect on a recent investor dinner that highlighted the deep connections formed through genuine online engagement.

00:00 The Power of Authenticity on Social Media

00:58 A Story of Real-Life Integration

02:07 Overcoming Niche Constraints

05:00 The Value of Being Yourself

06:30 The Impact of Authenticity on Business

13:59 Understanding the Interest-Driven Algorithm

16:09 Creating Engaging Content Series

20:06 The Bigger Picture of Social Media Influence

24:55 Final Thoughts on Authenticity

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Unlocking the Power of Long-Form Content for Over Explainers

I talk directly to the over explainers—those who struggle with condensing their messages in short-form content such as reels, stories, or posts. I share my approach to leveraging long-form content like blogs, podcasts, or detailed social media posts to provide comprehensive information. By creating one piece of in-depth content, you can slice it into smaller segments for your audience, making it easier to manage and more engaging. I provide examples from my own experiences, such as discussing beef liver or the trying to conceive journey. Learn how to balance your stories, keep your audience engaged, and avoid over-explaining by using long-form content effectively.

00:00 Introduction: Speaking to the Over Explainers

01:12 The Power of Long Form Content

01:45 Challenges of Over Explaining

02:31 Creating Effective Long Form Content

03:05 Personal Examples and Strategies

04:38 Leveraging Long Form Content for Engagement

08:53 Transitioning and Evolving Your Content

12:29 Conclusion: Embrace Your New Vision

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*** This video contains music from Shutterstock, licensed by Splice video editing app. ***

Breaking the Social Media Rules: Embracing Authenticity and Human Nature

In today's episode, I discuss why the so-called rules of social media are completely made-up and why understanding basic human behavior is far more important. I dive into natural laws of human psychology, emphasizing authenticity and the unchanging aspects of human connection. I share insights on the overwhelming amount of negative thoughts we have daily, and how this longing for connection and problem-solving drives social media engagement. It's not about trending audio or hacks; it's about making your audience feel seen and heard. Lastly, I stress the importance of integrating authenticity into your content and not being afraid to show different facets of your life. Join me as I encourage you to break the social media rules and focus more on genuine human connections.

00:00 Breaking the Social Media Rules

00:58 Understanding Human Behavior

01:50 The Power of Negative Thoughts

03:04 Solving Unspoken Problems

04:52 The Age of Authenticity

05:20 Curiosity and Human Nature

06:46 The Importance of Authenticity

10:32 Building Your Audience from Values

13:49 Connecting with Your Audience

WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator

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*** This video contains music from Shutterstock, licensed by Splice video editing app. ***