Embrace Curiosity: Let Go of Fear and See What Happens

In this episode, I encourage you to adopt a mindset of curiosity and experimentation when creating content. By letting go of fear and overthinking, and embracing a 'let's just see' attitude, you can discover what works best for you and your audience. I share practical tips and personal experiences that highlight the importance of posting without over-editing, sharing stories, trying new posting times, and being bold and vulnerable. Learn how this mindset can help you break free from indecision and inactivity, and ultimately grow your brand and audience.

00:00 Introduction: Embracing a Refreshing Mindset

00:30 Adopting a Posture of Curiosity

01:11 Starting New Ventures with Curiosity

02:11 The Power of Authenticity and Vulnerability

03:47 Experimenting with Content Creation

04:41 Overcoming Overthinking and Inactivity

08:05 25 Curiosity-Driven Content Ideas

27:35 Conclusion: The Freedom to Explore

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*** This video contains music from Shutterstock, licensed by Splice video editing app. ***

Double Podcast: Tackling Worries and Prepping for Fall

Today’s podcast episode is a double feature! First, I’ll guide you on how to manage the worries connected with growing your audience by categorizing them into three simple buckets: provision, outcomes, and transformations. By organizing and journaling our concerns, we can reduce our feelings of overwhelm and take actionable steps towards success. Next, we shift our focus to the upcoming holiday season. As fall approaches and people spend more time online, it’s the perfect opportunity to refresh your content and engage your audience with valuable, timely offerings. This season is ripe for sharing recipes, educational content, humor, and behind-the-scenes glimpses into your life. Let’s dive into how we can maximize this season to grow our communities and businesses.

00:00 Introduction: Double Take Podcast Overview

01:11 Managing Overwhelm: Categorizing Your Worries

02:10 Bucket One: Provision

04:05 Bucket Two: Outcomes

06:16 Bucket Three: Transformations

07:52 Practical Tips for Reducing Overwhelm

13:53 Fall Season Strategies: Maximizing Engagement

14:52 Leveraging Content for the Holiday Season

18:06 Final Thoughts and Encouragement

WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator

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*** This video contains music from Shutterstock, licensed by Splice video editing app. ***

The Power of Authenticity: How Being Yourself Online Pays Off Big

In this episode, I dive into the importance of being authentic across all social media platforms. I share personal stories and real-life examples to illustrate how staying true to yourself can significantly impact your audience and lead to unexpected opportunities. I recount a success story from a one-on-one strategy session with a client and discuss the shift in social media algorithms towards interest-driven content. Key takeaways include the value of maintaining core values, the potential for multifaceted content, and practical advice on leveraging series-based content to grow your audience. I also reflect on a recent investor dinner that highlighted the deep connections formed through genuine online engagement.

00:00 The Power of Authenticity on Social Media

00:58 A Story of Real-Life Integration

02:07 Overcoming Niche Constraints

05:00 The Value of Being Yourself

06:30 The Impact of Authenticity on Business

13:59 Understanding the Interest-Driven Algorithm

16:09 Creating Engaging Content Series

20:06 The Bigger Picture of Social Media Influence

24:55 Final Thoughts on Authenticity

WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator

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EMAIL LB AT HELLO@LESLIEBURRIS.com

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*** This video contains music from Shutterstock, licensed by Splice video editing app. ***