Breaking the Social Media Rules: Embracing Authenticity and Human Nature

In today's episode, I discuss why the so-called rules of social media are completely made-up and why understanding basic human behavior is far more important. I dive into natural laws of human psychology, emphasizing authenticity and the unchanging aspects of human connection. I share insights on the overwhelming amount of negative thoughts we have daily, and how this longing for connection and problem-solving drives social media engagement. It's not about trending audio or hacks; it's about making your audience feel seen and heard. Lastly, I stress the importance of integrating authenticity into your content and not being afraid to show different facets of your life. Join me as I encourage you to break the social media rules and focus more on genuine human connections.

00:00 Breaking the Social Media Rules

00:58 Understanding Human Behavior

01:50 The Power of Negative Thoughts

03:04 Solving Unspoken Problems

04:52 The Age of Authenticity

05:20 Curiosity and Human Nature

06:46 The Importance of Authenticity

10:32 Building Your Audience from Values

13:49 Connecting with Your Audience

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