Rolling Through History: The Untold Story of the Uniroyal Tire cover art

Rolling Through History: The Untold Story of the Uniroyal Tire

Rolling Through History: The Untold Story of the Uniroyal Tire

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 April 15, 2025 ~ In the debut episode of "Hidden in Plain Sight," Dr. Robert Livernois uncovers the surprising origins of the massive Uniroyal Tire in Allen Park, Michigan. Discover how this iconic roadside attraction started as a Ferris wheel at the 1964 New York World's Fair and learn about its journey to becoming a beloved symbol of Detroit's automotive heritage. Tune in to find out the fascinating transformations it has undergone and the clever marketing stunts that have kept its story rolling. Don't miss this intriguing tale of innovation and history hidden in plain sight!
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