• Robert Brewer: Spirits NZ CEO on the sales of spirits surpassing wine

  • Jul 11 2024
  • Length: 3 mins
  • Podcast

Robert Brewer: Spirits NZ CEO on the sales of spirits surpassing wine

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  • Summary

  • What poison are you picking?

    Sales of spirits are set to overtake wine globally, having already overtaken in New Zealand.

    Kiwis are drinking less and spending their money a little differently, and last year was the first time more spirits were bought than wine.

    Robert Brewer, CEO of Spirits NZ, told Andrew Dickens that the New Zealand wine industry also had a bit of a slow patch, and those things combined resulted in more spirits being sold.

    He said that distillers are getting better and better at their jobs, and the growing number of them means that proportionally, more spirits wind up sold.

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