Summary
In this episode, Evan J. Cholfin interviews Sheila Partrat, the Founder and CEO of Protelicious, who shares her journey of creating functional foods that prioritize health without sacrificing taste. Sheila discusses the origins of Protelicious, the innovative products they offer, including a high-protein ice cream, and the challenges of entering the U.S. market. She highlights the growing awareness of the importance of protein and the dangers of added sugar in diets, while also outlining her goals for the future of the brand.

Takeaways
In this episode, Evan J. Cholfin interviews Sheila Partrat, the Founder and CEO of Protelicious, who shares her journey of creating functional foods that prioritize health without sacrificing taste. Sheila discusses the origins of Protelicious, the innovative products they offer, including a high-protein ice cream, and the challenges of entering the U.S. market. She highlights the growing awareness of the importance of protein and the dangers of added sugar in diets, while also outlining her goals for the future of the brand.

Soundbites
"Ice cream is the world's favorite dessert."

Chapters
00:00 The Birth of Protelicious
05:18 Innovative Functional Foods: Ice Cream Revolution
09:30 Launching in Southern California: Strategies and Challenges
14:59 Trends in Functional Foods: The Protein Perspective
17:51 Measuring Success: Goals for the Future

Video

https://youtu.be/_PYth9EryuY