Description: Join us in this enlightening episode as we dive deep with Chris Walker, the visionary CEO at Refine Labs, renowned for reshaping the landscape of B2B go-to-market strategies. With a focus on high-growth B2B companies, Chris and his team are at the forefront of Demand Attribution & Analytics, and pioneering the concept of Revenue R&D.

Discover how Refine Labs is not just another demand generation agency. Under Chris's leadership, they have emerged as the fastest-growing B2B demand gen agency, consulting over 200+ companies and developing groundbreaking solutions to tackle core issues in B2B marketing. Learn about their innovative approach to combining strategic vision, enterprise value, and customer satisfaction, while challenging traditional marketing and sales structures.

In this episode, Chris shares insights from his journey in creating a suite of proprietary research revenue analytics tools and GTM experimentation services. He delves into the holistic and scientific process behind Revenue R&D, aimed at building sustainable competitive advantages, increasing market share, and creating revenue growth breakthroughs.

Tune in to gain invaluable insights from a leader who is not just predicting the future of B2B marketing but is actively crafting it. Whether you're a marketing professional, a business leader, or just interested in the cutting-edge of B2B strategy, this episode is a must-listen!

Links:

• Chris Walker's LinkedIn: www.linkedin.com/in/chriswalker171
• Refine Labs Website: refinelabs.com