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Reviving a Legacy Brand with Vision and Grit

Reviving a Legacy Brand with Vision and Grit

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 In today’s episode, I sit down with former NFL fullback and Yale alum Chris Hetherington, now CEO of Fathead, to talk about the shift from pro sports to entrepreneurship. Chris shares how lessons from the football field like discipline, grit, and team focus helped him revive a legacy brand by leaning into technology, cultural relevance, and smart partnerships. We get into prioritization, staying mentally and physically sharp, and why his mantra is “hell yes or not yet.” Chris also opens up about personal adversity, what it means to surrender without giving up, and how asking for help changed his approach to leadership.

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