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[Revisit] Why fewer international its are charting in India

[Revisit] Why fewer international its are charting in India

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If you were at Lollapalooza in Mumbai last weekend, and were among the thousands of fans who sang along to Shawn Mendes or Green Day, then you saw for yourself how India has become a major market for concerts and tours by international artists. Why then, despite their huge popularity here, do so few hits by international acts reach our local charts? In this conversation from October 2023, we discuss exactly this. Happy listening!

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