If you run a vet practice, you’re not just a vet-you’re a marketer.

But marketing isn’t something they teach at vet school, and the odds are that you’re not a very good one! And let’s be honest: most vets aren’t exactly thrilled by marketing.

Let’s fix that.

In this episode we cut through the overwhelm and sleaze-factor often associated with marketing. Sam breaks down what marketing actually means for a veterinary clinic—and why now, more than ever, it matters.

In many vet businesses visit numbers are dipping, competition is up, and relying on “just being a good vet” isn’t enough. But here's the good news: you don’t need fancy funnels or social media stunts. You just need a simple, CEO-level way of thinking about marketing.

You’ll learn:

• Why marketing is about relationships, not persuasion
• The “Find, Serve, Keep” framework that every vet clinic should master
• How to track what’s actually working (without the guesswork)
• Why your real product isn’t medicine - it’s the experience
• How your local area and shifting demographics should shape your strategy
• The mindset shift to go from inconsistent promotion → consistent growth

Whether you’re brand new to marketing or just tired of throwing spaghetti at the wall—this one’s for you.

If you could use an outsider perspective on your current marketing strategy, book a time with Sam for a free marketing 'triage' here.

If you'd like Sam's help to grow an abundant practice, here are 4 tools that will help:

1. Get Sam’s book “⁠The Abundant Practice⁠”

2. Take the⁠ 7 minute Practice Diagnostic Assessmen⁠t to uncover the biggest opportunities in your practice. s

3. ⁠Join our FREE closed Facebook Group⁠, “The Practice Incubator Group”. It’s the place we share good ideas that work in practice.

4. Want to discuss your situation? ⁠Click here to have a chat. ⁠