Your best marketing content creators probably aren't who you think they are.

Most founders assume it has to be them. They overlook the thought leaders already inside their team. They default to safe, scripted content that feels awkward and inauthentic.

But what if the future of marketing wasn’t about personal branding at all…

What if it was about empowering your entire team?

In today’s episode, I’m joined by Katie Street, founder and MD of Street Agency and host of the chart-topping podcast Marketing in the Madness.

Katie works with some of the world’s top marketing tech companies and believes we're at a turning point—where brands that don’t show up with real, human content will get left behind. In an AI-driven world, authenticity and trust are your unfair advantage. And if you’re not visible, someone louder (and less qualified) will be.

Together we unpack:

• How to move beyond founder-led content to team-powered marketing
• Why authentic, human content beats polished scripts every time
• Shifting from a scarcity mindset to one of empowerment when leading your team
• The rising importance of in-person events in an AI-driven world

👆 If you're a founder or leader looking to scale your marketing authentically, connect with us below.

About Katie Street

Katie Street is the founder and MD of Street Agency, an award-winning sales and marketing expert with recognition from BD 100, The APHIS and Beamer. She's also a passionate advocate for women in business and host of the "Marketing in the Madness" podcast. Katie's expertise lies in transforming traditional marketing approaches into authentic, people-powered strategies that actually convert.

Connect with Katie Street on LinkedIn.

More from James:

Connect with James Johnson on LinkedIn or at peer-effect.com

More from James:

Connect with James on LinkedIn or at peer-effect.com