You don't need to work harder and shout louder to GROW your business - you just need to get in front of new people in a way that feels manageable and aligned.

In this episode, I'm sharing 5 ways to grow your audience by stepping into other people's spaces — podcasts, collabs, and more — while keeping things simple and rooted in the Resting Biz Face approach.

On small move a month. That's it.

This is how you grow with consistency, not burnout.

This kind of visibility is the kind of thing we focus on inside The Upstart Club, my 3-month group business coaching programme that gives you mindset, marketing strategy and a clear, human way to sell your work.

Doors open 13th May 2025 - Ready to grow? Book a free call to find out more.

THE UPSTART CLUB: https://infiniteupstart.com/theupstartclub

GET MY FREE VIDEO SERIES How to Build Your Email List - https://infiniteupstart.myflodesk.com/listbuildmini

Sign up for the MAILING LIST! https://view.flodesk.com/pages/64aed6a8d3c6fd165d588e13

Find out more about Michelle Allen & Infinite Upstart
www.infiniteupstart.com

Socials: https://linktr.ee/infiniteupstart

Music: (Copyright free) Immortal by NEFFEX https://www.youtube.com/channel/UCBefBxNTPoNCQBU_Lta6Nvg

Imposter Syndrome shows up right when you'er about to grow - and that's not a coincidence.

In this episode, I'm talking about what imposter syndrome really is, why it doesn't mean you're not qualified, and how to move through it without pretending to be more confident than you feel.

If you're tired of second-guessing your business, your offers, your creativity - this one's for you!

We also talk about how The Upstart Club, my three-month group programme, helps you to find clarity, build a solid strategy, and show up with calm confidence in your work.

Doors open Tuesday 13th May 2025 - book a call or pop me an email to chat about whether it's a good fit.

THE UPSTART CLUB: https://infiniteupstart.com/theupstartclub

GET MY FREE VIDEO SERIES How to Build Your Email List - https://infiniteupstart.myflodesk.com/listbuildmini

Sign up for the MAILING LIST! https://view.flodesk.com/pages/64aed6a8d3c6fd165d588e13

Find out more about Michelle Allen & Infinite Upstart
www.infiniteupstart.com

Socials: https://linktr.ee/infiniteupstart

Music: (Copyright free) Immortal by NEFFEX https://www.youtube.com/channel/UCBefBxNTPoNCQBU_Lta6Nvg

We've made it to 100 episodes! YES! Thank you to everyone who has listened along!

I'm looking back at where the Infinite Upstart journey begin then talking about what I've learned over the years about building a business that lasts.

From riding out the low-energy seasons to embracing the moments when everything clicks and CELEBRATING - I'm sharing how small, consistent steps really do build something sustainable.

I'm also sharing details of The Upstart Club - a three-month group programme designed to give you the strategy, mindset, and community you need to grow a business your way!

Doors open: Tuesday 13th May
Price: £650 pay in full / £220 per month for 3 months
Includes:

• 3x live coaching calls per month (6pm BST)
• 3x pre-recorded videos (strategy + mindset)
• 3x journal workbooks

https://infiniteupstart.com/theupstartclub

GET MY FREE VIDEO SERIES How to Build Your Email List - https://infiniteupstart.myflodesk.com/listbuildmini

THE UPSTART CLUB: https://infiniteupstart.com/theupstartclub

Sign up for the MAILING LIST! https://view.flodesk.com/pages/64aed6a8d3c6fd165d588e13

Find out more about Michelle Allen & Infinite Upstart
www.infiniteupstart.com

Socials: https://linktr.ee/infiniteupstart

Music: (Copyright free) Immortal by NEFFEX https://www.youtube.com/channel/UCBefBxNTPoNCQBU_Lta6Nvg

In this episode of the podcast I'm chatting all about selling online without feeling like you're turning into a sleazy machine!

We'll talk about ways to turn selling into service and how to shift the mindset when things start feeling weird.

Remember - if you want more support with this, I'm going to be launching the next round of my business coaching & consulting programme - The Upstart Club in May 2025! Send me an email and jump in!

THE UPSTART CLUB: https://infiniteupstart.com/theupstartclub

GET MY FREE VIDEO SERIES How to Build Your Email List - https://infiniteupstart.myflodesk.com/listbuildmini

Sign up for the MAILING LIST! https://view.flodesk.com/pages/64aed6a8d3c6fd165d588e13

Find out more about Michelle Allen & Infinite Upstart
www.infiniteupstart.com

Socials: https://linktr.ee/infiniteupstart

Music: (Copyright free) Immortal by NEFFEX https://www.youtube.com/channel/UCBefBxNTPoNCQBU_Lta6Nvg

So, you've started building your email list - amazing! But now what?

How do you go from having subscribers to actually making money from your list - without feeling sleazy?

In this episode, we're diving into:

- How to use the 3 Rs to build engagement

- Why sales emails don't have to be pushy

- How to approach objections

If you want to make sure your emails aren't just sitting in inboxes but actually helping your business grow - this one's for you!

And if you haven't yet, grab the Email List Building Mini Course - it'll set you up with the foundations you need.

THE UPSTART CLUB: https://infiniteupstart.com/theupstartclub

GET MY FREE VIDEO SERIES How to Build Your Email List - https://infiniteupstart.myflodesk.com/listbuildmini

Sign up for the MAILING LIST! https://view.flodesk.com/pages/64aed6a8d3c6fd165d588e13

Find out more about Michelle Allen & Infinite Upstart
www.infiniteupstart.com

Socials: https://linktr.ee/infiniteupstart

Music: (Copyright free) Immortal by NEFFEX https://www.youtube.com/channel/UCBefBxNTPoNCQBU_Lta6Nvg

Building an email list doesn't have to be overwhelming or have tons of sleazy sales.

In this episode, I'm breaking it down into a simple no-fuss Resting Biz Face framework of

Receive

Relate

Revenue

You'll learn:

- How to get people onto your list (without overcomplicating it)

- The easiest way to make email feel personal and engaging

- How to turn subscribers into buyers - without feeling pushy

If email has been on your to-do list forever, this is your sign to finally sort it out!

And GRAB MY FREE EMAIL LIST BUILDING MINI COURSE today to start building your list! https://infiniteupstart.myflodesk.com/listbuildmini

THE UPSTART CLUB: https://infiniteupstart.com/theupstartclub

GET MY FREE VIDEO SERIES How to Build Your Email List - https://infiniteupstart.myflodesk.com/listbuildmini

Sign up for the MAILING LIST! https://view.flodesk.com/pages/64aed6a8d3c6fd165d588e13

Find out more about Michelle Allen & Infinite Upstart
www.infiniteupstart.com

Socials: https://linktr.ee/infiniteupstart

Music: (Copyright free) Immortal by NEFFEX https://www.youtube.com/channel/UCBefBxNTPoNCQBU_Lta6Nvg

Episode Summary:
Building an email list is one thing—turning it into an engaged, ready-to-buy audience is another.

In this episode, I’m chatting about how to nurture your subscribers so they actually want to hear from you (and eventually buy from you).

Expect to hear about making your email list feel personal, how to create content that builds trust, and simple ways to warm up your audience before you ever make an offer. If you’ve ever felt like you’re talking to an empty inbox, this one’s for you.

What You’ll Learn in This Episode:

• The mindset shift from “email list” to “community.”
• Why consistency matters more than frequency.
• Easy ways to make your emails feel personal and engaging.
• How to mix value-driven content with subtle sales preparation.
• The importance of testing, tweaking, and listening to your audience.

Action Steps:

1. Look at your last 3-5 emails—are they engaging, or are they just updates?
2. Map out a simple nurture sequence (even if it’s just 3 emails to start).
3. Experiment with one new type of email (storytelling, behind-the-scenes, or interactive).
4. Ask your audience a question in your next email and see who replies!

Enjoyed this episode? Leave a review and share it with a friend who needs to hear it!

THE UPSTART CLUB: https://infiniteupstart.com/theupstartclub

GET MY FREE VIDEO SERIES How to Build Your Email List - https://infiniteupstart.myflodesk.com/listbuildmini

Sign up for the MAILING LIST! https://view.flodesk.com/pages/64aed6a8d3c6fd165d588e13

Find out more about Michelle Allen & Infinite Upstart
www.infiniteupstart.com

Socials: https://linktr.ee/infiniteupstart

Music: (Copyright free) Immortal by NEFFEX https://www.youtube.com/channel/UCBefBxNTPoNCQBU_Lta6Nvg

Selling through email sometimes feels awkward and pushy.

In this episode, I'm chatting about how to make selling feel natural, ethical and aligned with your business or creative values.

Having an email list is GREAT - but knowing how to sell through it is where the business of business happens.

Get ready to make your emails feel good.

Plus - I want you to sign up for the waiting list for my FREE Email List Building Mini-Course. Make sure you go-ahead and do that now. Yep, now.

THE UPSTART CLUB: https://infiniteupstart.com/theupstartclub

GET MY FREE VIDEO SERIES How to Build Your Email List - https://infiniteupstart.myflodesk.com/listbuildmini

Sign up for the MAILING LIST! https://view.flodesk.com/pages/64aed6a8d3c6fd165d588e13

Find out more about Michelle Allen & Infinite Upstart
www.infiniteupstart.com

Socials: https://linktr.ee/infiniteupstart

Music: (Copyright free) Immortal by NEFFEX https://www.youtube.com/channel/UCBefBxNTPoNCQBU_Lta6Nvg