This episode talks about How educational campaigns have either a negative or limited impact when you constantly remind people about barriers to change. When someone constantly pushes you or reminds you about your limitations, it doesn't give you so positive outcomes.
Many people today understand their environmental impact and want to do something about it, but not everyone is in a position to opt for a more sustainable lifestyle.
For example, paper straws, though better for the environment, are not universally accessible. Walking or taking the bus to work isn’t always feasible.
Some sustainable options can be hard to find or more expensive.
it's good to take easy-to-adopt, impactful options that are also cost or timesaving and match their circumstances
Another Example- #googlemaps now shows the most fuel-efficient routes, which are often the fastest. Interest in fuel efficiency has grown globally over the past year. By integrating sustainability into existing products, brands can enhance people’s lifestyles, rather than interrupt or criticize them