Resident Experts: Marketing for Today’s Renters
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Resident Experts: Marketing for Today’s Renters
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About this listen
As the multifamily industry evolves, so do the marketing strategies and customer experiences that accompany it. Laurel Zacher, Founder & CEO at LZ Strategic, joins Entrata’s Virginia Love to discuss the shift from traditional marketing to a “help-first” philosophy in the multifamily space, the importance of personal connections for better retention and referrals, and the role of technology in enhancing the leasing experience. Join them as they share ideas on creating authentic marketing content, balancing positivity with transparency, and gathering feedback in innovative ways.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.