In this episode of the Founder Problems Podcast, Sarah Schumacher, Lee Zuvanich, and Zach Oshinbanjo discuss the idea of rented versus owned digital platforms. Because social media accounts are great until they decide to pull the rug out from under you. They break down the pros and cons, sprinkle in a few realistic warnings, and give practical tips on leveraging both types to boost your personal brand. They even discuss why having your own server in your basement is a terrible idea.

Timestamps:

00:00 Introduction to Founder Problems Podcast

00:30 Rented Platforms: Pros and Cons

00:55 Networking and Personal Branding on Social Media

07:40 The Importance of Owned Platforms

08:41 Risks and Strategies for Digital Ownership

14:33 Technical Aspects of Data Transferability

18:51 The Reality of Social Presence Management

19:19 Adapting to Changes in SEO and AI

19:48 Pros and Cons of Self-Hosted Websites

20:15 Marketing Your Website Effectively

20:56 Strategic Use of Social Media

26:29 The Importance of Control and Ownership

34:01 Final Thoughts and Practical Examples

Mentioned In This Episode:

• Stop Building Your Online Presence on Rented Internet Platforms - smschumacher.com
• 5 Reasons GoDaddy Is Terrible And You Should Run Now - cyclonepress.com

Founder Problems is a podcast by and for real-world, fed-up founders. Three entrepreneurs in the messy middle share hot takes, actionable steps, and resources to navigate the challenges of running a business—no promises of 10x growth or swooning investors. Every founder’s journey is different, so take what works and make it your own.

Learn more at founderproblems.com.