Relationship Marketing and CRM
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from Wish List failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
Relationship Marketing and CRM
-
Narrated by:
-
By:
About this listen
This episode explores the shift from transactional marketing to relationship-driven strategies, focusing on how businesses build and sustain long-term value through Relationship Marketing (RM) and Customer Relationship Management (CRM). We break down core concepts like customer satisfaction, loyalty, and retention, and examine how CRM systems are implemented,covering technology, vendor selection, and staff training. The discussion also highlights the role of e-CRM in the digital age and the importance of managing both internal and external relationships, from employees to regulators. It’s a deep dive into the strategies that help organizations move beyond one-time transactions to meaningful, lasting connections.
What listeners say about Relationship Marketing and CRM
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.