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Burnout doesn’t just drain energy; it blurs judgment. We sit down with Charles Cadet, founder and CEO of Predictable Profits, to unpack how he rebuilt success by swapping hustle for strategy and turning adversity into a durable operating system for growth. From a childhood lesson about never selling “scribbles” to paying off massive debt after a health scare, Charles shares the pivotal moments that shaped a framework leaders can actually use.

We dig into the difference between fast growth and predictable growth, and why the latter requires a stronger setup: creating, capturing, and nurturing demand with evidence and clarity. Charles explains how today’s buyers research across dozens of sources and why credibility, specificity, and a clear magic sauce beat broad claims every time. He also talks through building leverage so revenue doesn’t depend on a founder’s calendar, and how high performers measure value in time saved and sharper decisions, not just fees.

The conversation is grounded in mindset without fluff. Charles reveals how he reframes resistance as a sign of an approaching breakthrough, treats learning differences as a superpower supported by a strong team, and uses gratitude to navigate grief and uncertainty. We touch on AI-driven disruption, positioning, and the practical steps to avoid feast-or-famine cycles. If you’re ready to stop shipping “scribbles,” strengthen your demand engine, and create consistent, month-over-month growth, this one brings perspective and playbooks you can apply this week.

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Disclaimer: The information provided in this podcast is for general informational purposes only and is not intended as a substitute for professional medical advice, diagnosis, or treatment. The co-hosts of this podcast are not medical professionals. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have heard on this podcast. Reliance on any information provided by the podcast hosts or guests is solely at your own risk.

Pamela Cass is a licensed broker with Kentwood Real Estate
Natalie Davis is a licensed broker with Keller Williams Realty Downtown, LLC

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Feeling burned out by beauty hype and buried in empty bottles? We sat down with Kate, the founder behind DIP, to unpack how a tiny conditioner bar can outlast liquid bottles, simplify your routine, and actually reduce waste without sacrificing how your hair looks and feels. Kate breaks down the rinse‑off reality of hair care, why most “active‑packed” claims wash down the drain, and how she designed a bar that delivers soft, shiny results through months of daily use.

The journey wasn’t quick—about 40 iterations across four years—but the principles never wavered: performance you can see after one wash, formulas that respect scalp health, and radical longevity that undercuts hyper‑consumption. We also get candid about what didn’t work. Paid SEO and ad packages under‑delivered, while real customers and stylists fueled growth through genuine enthusiasm. You’ll hear how eco‑minded salons stock DIP because it isn’t discounted on Amazon, why minis make plastic‑free services easy to offer, and the surprise win that the conditioner bar helps remove foils painlessly during highlights.

Beyond the shower, this conversation is a manifesto for buying locally and rebuilding human connection. Store owners act as curators in a noisy, algorithmic world, helping people choose sustainable swaps that fit their habits and hair. Kate draws a vivid line from where we spend money to how our towns thrive, reminding us that a refill shop can feel like an old‑school record store—personal, knowledgeable, and fun. We close with a look ahead at a music industry partnership and a creative residency with the Savannah College of Art and Design’s atelier in Lacoste, where the next DIP product will be developed in public view.

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Magical Mornings Journal

Disclaimer: The information provided in this podcast is for general informational purposes only and is not intended as a substitute for professional medical advice, diagnosis, or treatment. The co-hosts of this podcast are not medical professionals. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have heard on this podcast. Reliance on any information provided by the podcast hosts or guests is solely at your own risk.

Pamela Cass is a licensed broker with Kentwood Real Estate
Natalie Davis is a licensed broker with Keller Williams Realty Downtown, LLC

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What if sustainable hair care didn’t feel like a compromise? We sit down with entrepreneur Kate Assaraf, founder of Dip Hair Care, to explore how a plastic-free brand can deliver salon-worthy results without sacrificing joy, simplicity, or your standards. Kate’s story starts at the pain point so many of us know: early eco-friendly bars that promised the planet and gave us crunchy, straw-like hair. Instead of settling, she drew on two decades in beauty and collaborated with a veteran chemist to craft bars designed to perform first—and just happen to be plastic-free.

We unpack the full arc from idea to retail: dozens of iterations tested across hair textures from type 1 to type 4, a clear thesis that science is an ally and plastic is the real enemy, and a ground campaign that took before-and-afters straight to refilleries and zero-waste shops. Kate shares the outreach scripts, the rejections, and the moments when a single customer call—like a dad celebrating ouchless detangling—reignited her resolve. We also dig into cost and longevity, breaking down why a single conditioner bar can outlast bottles and save serious money while simplifying your routine.

Brand and community bring it all together. Dip’s playful, nostalgic packaging nods to Trapper Keepers and Sweet Valley High, proving sustainability can be bright, witty, and welcoming. Customers help name characters, spread the word town by town, and redefine what “eco” can look like when performance leads the way. If you’ve been on the fence about plastic-free hair care—or you’re a founder navigating the emotional rollercoaster—this conversation offers practical tactics, honest encouragement, and a roadmap for building products people love to use and love to share.

Subscribe to The Reignite Resilience Thinkletter

Support the show

Subscribe to Our Weekly ThinkLetter
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Check out our Book Series:

Magical Mornings Journal

Disclaimer: The information provided in this podcast is for general informational purposes only and is not intended as a substitute for professional medical advice, diagnosis, or treatment. The co-hosts of this podcast are not medical professionals. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have heard on this podcast. Reliance on any information provided by the podcast hosts or guests is solely at your own risk.

Pamela Cass is a licensed broker with Kentwood Real Estate
Natalie Davis is a licensed broker with Keller Williams Realty Downtown, LLC