Finding the right niche can be a game changer for your agency. In this episode, the host sits down with Natalie Nathanson, Founder & CEO of Magnetude Consulting and Host of the Shift and Thrive podcast.

Natalie shares how focusing on ideal clients and verticals like cybersecurity and IT services has propelled her firm’s growth. She dives into the evolving role of AI in marketing and how her team integrates it thoughtfully to maintain authenticity and quality. From internal marketing and change management to financial reporting and evolving leadership, Natalie offers a transparent look at how she balances strategy, execution, and self-care.

Whether you're refining your client focus, integrating AI, or managing internal growth, Natalie’s insights offer a grounded, strategic approach to modern agency leadership.

Takeaways:

• Focus on ideal clients and specialized verticals to accelerate growth
• Use AI as a tool to enhance, not replace, human creativity and quality
• Build strong financial planning and reporting systems for long-term success
• Redefine success as your agency evolves—and protect your work-life balance along the way

Connect with Natalie:

• LinkedIn: https://www.linkedin.com/in/natalienathanson/
• Magnetude Consulting: https://www.magnetudeconsulting.com/
• Shift and Thrive Podcast: https://shiftandthrivepodcast.com/

Ways to Tune In:

• Transistor: https://marketingagencypowerhour.com/
• Spotify: https://open.spotify.com/show/19ECltpQuJWu6rfXlx98wT
• Apple Podcasts: https://podcasts.apple.com/podcast/marketing-agency-power-hour/id1809205281
• Amazon Music: https://music.amazon.com/podcasts/344bea8c-7897-4dfc-8cdc-f31a92514243
• iHeart Radio: https://www.iheart.com/podcast/269-marketing-agency-power-hou-272863996/
• Podchaser: https://www.podchaser.com/podcasts/marketing-agency-power-hour-6067409
• YouTube: https://www.youtube.com/@MarketingAgencyPowerHour