Join hosts Justin Riney and Sam Ryan on this engaging episode of the Redefining Plastics podcast featuring special guest Ron Shank. While this episode veers off the typical plastic recycling path, the crew delves into conversation about strategic marketing approaches in the plastics industry. Ron, an author and strategic growth specialist, shares insights on his new book and effective marketing strategies. The trio tackles issues like plastic industry narratives, reaching target markets, and the challenge of overcoming misinformation. Tune in for an informative and fun-filled discussion that sheds light on the importance of honest and impactful marketing.

https://ronshank.com/

Redefining Plastics:

https://www.redefiningplastics.com/

https://www.brvind.com/redefining-plastics

https://rss.com/podcasts/redefining-plastics-with-justin-riney https://www.instagram.com/redefining_plastics/

https://www.linkedin.com/in/justin-riney-mba-67685940/ https://youtube.com/@RedefiningPlastics?si=KvG4dTvY1lALbwIm

Welcome to the Redefining Plastics Podcast! Join host Justin Riney as he reconnects with long-time industry friend and resin buyer extraordinaire, Susan Estes.

In this lively episode, Justin and Susan dive into Susan's extensive background in the plastics industry, transitioning from packaging roles to commodity management, and her current focus on polymer recycling. They discuss the nuances of procurement for virgin vs. recycled materials, emphasizing the critical need for diversity and leadership within the sector. The conversation also highlights the challenges brands face with recycled content and the impact of market dynamics on sustainability efforts. Tune in for an engaging and thought-provoking discussion that promises to challenge your perceptions and provide valuable insights into the evolving world of plastics.

Susan Estes:

https://www.linkedin.com/in/susan-estes-5722884/

Redefining Plastics

https://www.redefiningplastics.com/

https://www.brvind.com/redefining-plastics

https://rss.com/podcasts/redefining-plastics-with-justin-riney https://www.instagram.com/redefining_plastics/

https://www.linkedin.com/in/justin-riney-mba-67685940/ https://youtube.com/@redefiningplastics?si=KvG4dTvY1lALbwIm

Are you on a journey to go "chemical free?" Do you think that chemicals will kill you? You will not want to miss this episode. Join hosts Justin Riney and Samantha Ryan as they welcome chemistry expert Simon Maechling to the Redefining Plastics podcast. Fresh from a holiday break, the trio dives into widespread misconceptions about plastics and chemicals. With humor and insightful anecdotes, Simon debunks myths surrounding everyday chemicals, the misunderstanding of toxicity, and the erroneous belief that 'natural' always means 'better.' They shed light on the critical nuances of scientific literacy, the importance of dose-response relationships, and the fallacies driven by social media. Whether you're a science enthusiast or just curious, this is an engaging discussion you won't want to miss!

https://www.linkedin.com/in/simon-maechling/

https://x.com/simonmaechling?lang=en

Redefining Plastics

https://www.redefiningplastics.com/

https://www.brvind.com/redefining-plastics

https://rss.com/podcasts/redefining-plastics-with-justin-riney https://www.instagram.com/redefining_plastics/

https://www.linkedin.com/in/justin-riney-mba-67685940/ https://youtube.com/@redefiningplastics?si=KvG4dTvY1lALbwIm