Record ticket sales and big brand energy, with Golden State Valkyries President Jess Smith cover art

Record ticket sales and big brand energy, with Golden State Valkyries President Jess Smith

Record ticket sales and big brand energy, with Golden State Valkyries President Jess Smith

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Ahead of the WNBA All-Star Game, Rapid Response welcomes Golden State Valkyries’ President Jess Smith. She shares how the team has quickly built a brand identity in its first year — breaking season ticket records, surpassing expectations on and off the court, and setting a template for future expansion teams. We dig into the business impact of Caitlin-mania, how sports is a reflection of wider trends in society, and critical lessons learned in a career that spans Major League Baseball, the NHL, Major League Soccer, the NWS – and now the WNBA.

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