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Every week you meet and learn from a different leader on Real Estate Team OS. Typically, you meet a visionary or an integrator, an owner or an operator, an entrepreneur or an intrapreneur.

This week, you get both in the same episode!

Jose Samano and Jeffery McGonigle are co-owners of Power Real Estate Group in Orange County, California. Jose is the visionary; Jeffery is the integrator and operator.

Together, they bring you inside their journey of attracting, onboarding, and empowering the right people - after initially trying to recruit everyone. You’ll learn what a collaborative culture looks like and how it operates. And you’ll understand how and why they’re turning new agents into “sales athletes” in a real estate industry that’s embracing professionalism.

Watch or listen for Jeffery’s and Jose’s insights into:

- The shift to a more professional industry and the grit and love of fundamentals that success in it requires

- How one started in the industry as a teenager and the other came from corporate management

- Tips and tactics for more effective SOPs (it’s easier and more important than you think)

- How they’ve structured their 140-person team to deliver lower-funnel leads and lots of support systems to agents

- Why they celebrate VAs’ birthdays just like they do every other team member

- Why “We don’t want to change people. We want to enhance them.”

- Why everyone is in-office by 830am, role-playing by 9am, and on the phones by 930am

- Why “You don’t have to be a new agent, but you have to be willing to take on new ideas.”

- Why “The North Star has to be the client.”

- How their agent advisory board process works and what makes it successful

- How their 30-day onboarding and 12-week training programs work and what makes them successful

- How they do collaborative call listening and coaching - spending 45 minutes on a 5-minute call

- Specific tips to work more effectively with VAs

At the end, learn what the Orlando Magic have in common with The Laughton Team, just how inexpensive a unique dining experience can be in LA, and how a book can pour into you, your office, and your agents.

Check out our previous two-guest episode:
- https://www.realestateteamos.com/episode/ryan-rodenbeck-john-mccarthy-spyglass-leadership-structure

Connect with Jeffery, Jose, and Power Real Estate Group:

- https://www.instagram.com/jeffery_mcgonigle/

- https://www.instagram.com/joserobertosamano

- https://www.pwregroup.com/

Learn more about Real Estate Team OS:
- https://www.realestateteamos.com

- https://linktr.ee/realestateteamos

Follow Real Estate Team OS:
- https://www.instagram.com/realestateteamos/

- https://www.tiktok.com/@realestateteamos

Get subscriber-only episodes and email-exclusive insights at RealEstateTeamOS.com/subscribe

Improving sales production and agent recruiting requires that we layer add a layer to our marketing function - performance marketing.

Grant Wise has been an entrepreneur his entire adult life and has developed a passion and expertise in direct response marketing. Learn what he’s learned and taught to top teams, including those of several people featured on this show!

Learn how to narrow your focus and investment to what’s really working, how and why to create a deal tracking report, how to create and implement a lead management policy, and more.

Learn why you need at least a 3x return per lead source, why you should send 5 emails per week, and which role can close the “gaping hole” in most team’s businesses.

Watch or listen to this conversation with Grant to learn:

- Getting clear on the top 3-5 things driving growth in your business

- Improving production and recruiting by adding a performance marketing layer (and a P&L for your marketing, advertising, and sales efforts) to your business

- The problem with elevating your social media manager to Marketing Director

- How a Deal Tracking Report tells you what’s driving your profit (not just your revenue) and how to create one (and keep it updated!)

- Why you need a 3x return on every lead source … at a minimum

- How to determine your proper reinvestment rate per lead source

- The “gaping hole” in most team’s businesses that they don’t know about and how a CRM Manager position helps close it

- Why you need a Lead Management Policy and how Keri Shull and her team created and implemented theirs

- The difference between remarketing and retargeting and two tips to increase appointments with remarketing

- How to leverage your expertise of living in and experiencing your community to create more conversations

- Why many people have “automated themselves out of relationship” with their marketplace and how email marketing can help you restore relationships

- How not to misuse AI and synthetic media

At the end, hear a question that’s better asked to Grant’s wife, a dynasty he’s pleased to experience, and a replacement for Netflix in his evening viewing.

Connect with Grant Wise:

- www.likegw.com

- https://www.youtube.com/@likegrantwise

- www.facebook.com/likegrantwise

- www.instagram.com/likegrantwise

Mentioned at the close of this episode:
- https://www.masterclass.com/
- https://ouraring.com/

Learn more about Real Estate Team OS:
- https://www.realestateteamos.com

- https://linktr.ee/realestateteamos

Follow Real Estate Team OS:
- https://www.instagram.com/realestateteamos/

- https://www.tiktok.com/@realestateteamos

Get subscriber-only episodes and email-exclusive insights at RealEstateTeamOS.com/subscribe

The Briley Team, the #1 real estate team in Nebraska, tripled production over the past few years and they’re pacing for another year of tremendous growth in 2024.

In this conversation with General Manager Koby Sway, you’ll get insights into how they’ve done it, including the DIRECT model to engage, empower, and focus agents and staff.
- Develop rapport

- Indicate focus

- Reinforce / recognize

- Engage in self-discovery

- Create a plan / cause for gap

- Test / tweak / timeline

This is Koby’s first role in the real estate industry. Learn why it made sense for him and for the team, how they’ve grown lead conversion from 5% to 21%, the first hires he made when he joined the team, and more!

Watch or listen for insights into:

- Finding coachable, moldable, and trainable people

- His path from corporate America into a General Manager role with a real estate team

- The two things that drove the need for a GM: challenges with the “Seal Team” approach and the opportunity with Zillow Flex

- Specific growth in agents, production, and conversion over the past few years - and how they achieved it

- Why he loves termination and how to overcome the reason that 90% of real estate agents fail

- The 6 steps in the DIRECT method to empower people to achieve their goals (and the two steps most people overlook)

- How to get comfortable and confident yourself and how to help your team get comfortable and confident as you start using the DIRECT method

- How they increased lead conversion from 5% to 21% over the past few years

- Two key staff hires early on: Sales Operations Manager and Sales Coach

- How to save time with better feedback loops between team members

- Why the goal of 250 agents and $1B in volume still comes down to one agent at a time

At the end, learn how Kobe made Koby a Lakers fanatic, why he’s such a cheap date, and how you can learn something from anyone and everyone.

Episode with Tim Grover, NYT bestselling author and trainer for Michael Jordan and Kobe Bryant:
- https://www.realestateteamos.com/episode/tim-grover-winning-relentless-fubcon-session

Connect with Koby Sway:

- Email (as mentioned in the episode): Koby at The Briley Team dot com
- https://www.instagram.com/the_inspiring_agent/

- https://www.facebook.com/theinspiringagent/

Connect with The Briley Team:

- https://www.instagram.com/thebrileyteam/

- https://www.facebook.com/brileyteam

Learn more about Real Estate Team OS:
- https://www.realestateteamos.com

- https://linktr.ee/realestateteamos

Follow Real Estate Team OS:
- https://www.instagram.com/realestateteamos/

- https://www.tiktok.com/@realestateteamos