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Real Estate Team OS

Real Estate Team OS

By: Ethan Beute | Follow Up Boss
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Real Estate Team OS is your guide to starting, growing, and optimizing a real estate team. Weekly episodes give you stories, insights, decisions, and hard-learned lessons of team leaders, operations leaders, brokerage owners, and real estate agents at every stage of business growth from solo agent to mega team.© 2024 Follow Up Boss Economics Leadership Management Management & Leadership
Episodes
  • How NFL Discipline Drives a $100M Goal with Brian Leonhardt | Ep 075
    Aug 26 2025

    Free, virtual session: What Elite Real Estate Teams Do Differently That You Can Do Today with Barry Jenkins: https://tinyurl.com/barrycoaching


    Talent alone is never enough. The best in the business focus on fundamentals.

    It’s as true in real estate as it is in professional football.

    Brian Leonhardt shares lessons from his journey from NFL player to real estate agent to co-team leader. And he shares key decisions on the four-year journey of the Leonhardt Team, brokered by Coldwell Banker in the Twin Cities area, from initial partnership to 10 agents, 3 staff, and an $80M pace this year.

    Learn the transferrable skills and habits that helped him find real estate success - both in sales and in leadership. And get the vision and values that have been vital to team growth.

    Watch or listen to this conversation with Brian for insights into:

    • The basics of team success
    • The challenges of transitioning from NFL player to real estate agent to co-team leader
    • The path from starting at team to 10 agents, 3 staff, and an $80M pace
    • The way they found, tasked, and invested in their operations leader
    • The value of setting a 3- to 5-year vision
    • The evolution of a value prop, starting from “we’ve got leads” to shared belief
    • The benefits of having a co-team leader rather than going it alone
    • The transferrable skills and habits from NFL player to real estate professional
    • The two top tips for an agent thinking about starting a team

    At the end, learn about the two NFL teams he roots for (even though he rarely watches), two years of rice and beans, and the need for wilderness.

    Connect with Brian Leonhardt:
    → https://www.instagram.com/brianleonhardt87/
    → https://www.instagram.com/leonhardtteam/
    → https://www.tiktok.com/@leonhardtteam
    → https://www.facebook.com/LeonhardtTeam/

    Connect with Real Estate Team OS:
    → https://www.realestateteamos.com
    → https://linktr.ee/realestateteamos
    → https://www.instagram.com/realestateteamos/

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    45 mins
  • Redefining the Role of the Real Estate Team Leader with Keith Anderson | Ep 074
    Aug 19 2025

    Free, virtual session: What Elite Real Estate Teams Do Differently That You Can Do Today with Barry Jenkins: https://tinyurl.com/barrycoaching


    The mission of SPACE in one line: “the greatest agent experience on Earth.”

    Their goal: “to be the first organized, actual team within a broker entity to navigate all 50 states and all metros in the entire country.”

    How did they get here? Co-founder and CEO Keith Anderson joins us to talk through their ambitious goals and unique approach to building their real estate team.

    One of the key discoveries that led to their model: the team leader is often what’s wrong with the real estate team.

    Learn how they’re solving for this by removing the bounds of team leaders and agents alike to operate more like successful businesses in other industries than like today’s real estate teams.

    Watch or listen to this conversation with Keith for insights into:

    - The one trait required to build a next-level, generation-affecting team (and two ways to develop that trait)

    - Why to ask yourself (and honestly answer) whether you’d work on your own team and pay your own splits

    - The mission of delivering “the greatest agent experience on Earth” and the goal of serving clients in all 50 states and every metro in the country

    - Removing the bounds of geography for agents and team leaders to deliver the greatest experience, period, not the greatest accessible experience

    - Turning local team leaders into national coaches

    - The operating system that’s supports the mission and goals

    - How to know whether or not you should use Follow Up Boss for recruiting and agent management

    - Three pieces of advice for team leaders: 1 Are you sure you want to do this?, 2 Find profitability first, and 3 focus on people, not tech.

    - How hiring marketing and recruiting leaders unlocked his own potential

    - The unique marketing investment made in every single agent (both up front and ongoing)

    - The types of agents they’re targeting and the promises that they’re making

    - The hottest topic around real estate teams

    At the end, learn about the WORST team experience he’s ever had, expensive mattresses and cheap shoes, the power trio of golf, travel, and audiobooks, and a process to destroy your limiting beliefs.

    Mentioned in this episode:
    → Unlock https://unlockconference.com
    → Incredibles https://youtu.be/nyMYCVqT1as

    Connect with Keith Anderson:
    → https://www.instagram.com/keithcarlanderson/
    → https://www.instagram.com/spaceteamre/
    → https://spacere.com/

    Connect with Real Estate Team OS:
    → https://www.realestateteamos.com
    → https://linktr.ee/realestateteamos
    → https://www.instagram.com/realestateteamos/

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    51 mins
  • Behind the Curtain of a Truly Agent-Centric Team with Ben Schreiber | Ep 073
    Aug 12 2025

    Free, virtual session: What Elite Real Estate Teams Do Differently That You Can Do Today with Barry Jenkins: https://tinyurl.com/barrycoaching


    “I didn’t know those agents were on your team.”

    That’s the best compliment Ben Schreiber’s received recently. It came during a conversation with a couple of agents in his team’s market.

    Why is it a compliment? The model behind his real estate team is all about the agent, not about him. He wants them running their businesses their way - including logos, marketing, and branding. It’s an example of what it really means to build an agent-centric team—and what it looks like in practice, not just in theory.

    In this episode, the team leader of Service Plus RE and a former college tennis player and coach breaks down the philosophy, structure, and leverage behind their 25-agent, $70M-volume organization, a top-ranked team in Kentucky.

    Ben shares why he started a team rather than a brokerage, why he didn’t name the team after himself, why he’s obsessed with meeting agents where they are (whether they want to sell 6 homes a year or 40), and the three pillars are of his model (culture, support/implementation, and wealth building).

    Watch or listen to this conversation with Ben for insights into:

    • How to make “agent-centric” a strategic operating principle, not just a buzzword
    • Why coaching agents, like coaching tennis players, must be individualized
    • The five staff roles on their 25-agent, $70M team
    • Why the team isn’t named after Ben and why he prefers a “Wizard of Oz” role
    • How kaizen and EOS help improve your business
    • Why he doesn’t refer to splits and what he calls them instead
    • The four things he wants agents to be doing and how that guides the leverage he provides
    • The level of control agents have over their marketing and branding (spoiler: it’s a lot)
    • How the team helps agents with wealth building (including their Agent Success Plan)
    • The five core values that power team culture (integrity, service, innovation, collaboration, fun)
    • The three readiness factors behind buying a home and joining a team or brokerage

    At the end, get drive-by on the Cincinnati Bengals, University of Illinois tennis, 1990s sweatshirts, and … this show!


    Mentioned in this episode:
    → Kaizen https://kaizen.com/what-is-kaizen/
    → EOS episode https://www.realestateteamos.com/episode/eos-principles-scale-faster-real-estate-harvey-yergin
    → eXp Team Leader Academy https://life.exprealty.com/exp-realty-team-leader-academy/
    → Andy Mulholland episode www.realestateteamos.com/episode/mastering-real-estate-business-financials-andy-mulholland


    Connect with Ben Schreiber:
    → Ben at ServicePlusRE dot com
    → https://www.serviceplusre.com/

    Follow Real Estate Team OS:
    → https://www.realestateteamos.com
    → https://linktr.ee/realestateteamos
    → https://www.instagram.com/realestateteamos/

    Show More Show Less
    47 mins
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