Reaching Moms: The Power of Podcast Advertising
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Reaching Moms: The Power of Podcast Advertising
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About this listen
Welcome to today's episode of Marketing Insights, where we explore the latest trends and strategies in the world of advertising. I'm your host, Hostname, and today, we're diving into a timely topic: reaching the influential demographic of moms through podcast advertising.
On the heels of American Mother's Day 2024, it's a perfect moment for brands to revisit their advertising strategies aimed at moms. Recent findings from Edison Research's Infinite Dial series have highlighted the digital habits of mothers, showing why podcast advertising is a powerful way to connect with this key audience.
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