Are you looking for a way to build substantial wealth through real estate without relying on traditional banks, while maximizing the potential for tax-free growth? Corey Reyment’s journey, as revealed on Jay Conner’s "Raising Private Money" show, offers invaluable lessons for both new and seasoned investors. Let’s break down the key highlights and actionable strategies from Corey’s path to owning 140+ doors and building a multi-million dollar real estate business using the BRRRR strategy.

Starting with Intention and Intensity

Corey and his wife Carrie began their real estate adventure in 2016 with a single duplex and an ambitious dream: to reach 100 rental doors as quickly as possible. Like many entrepreneurs, Corey didn’t know exactly how he’d reach that milestone but credits his “intensity” and clarity of vision as the driving forces behind his success. His advice? If you want to achieve big results, your desire and motivation—the “why” behind your efforts—must outweigh your fears and distractions. Set that intention, keep your goals front and center, and let your actions reflect what you want most.

The Two Things That Matter: Deals and Money

Scaling a portfolio from one property to over 140 units might sound daunting, but Corey simplifies the process: focus on finding deals and finding money. Everything else is secondary. He suggests building relationships with property managers (so you’re not bogged down by daily operations), getting laser-focused on deal acquisition, and consistently working your network for funding sources.

Raising Private Money: It’s About Trust

Corey’s first private lender was his mom, highlighting that trust and reputation matter more than sales pitches. Over time, he built a broader network of private lenders by demonstrating consistency, transparency, and a genuine belief in the safety and profitability of his real estate investments.

One crucial mindset shift Corey espouses is seeing yourself not as someone “begging for money” but as someone offering a valuable opportunity for others to grow their wealth. Once you truly believe in the security and returns of real estate backed by solid deals, you'll find it much easier to talk to potential lenders.

Demystifying the BRRRR Strategy

So, what is this powerful tool Corey used to achieve such rapid growth? BRRRR stands for Buy, Rehab, Rent, Refinance, and Repeat. By acquiring undervalued properties, improving them, renting them out, and then refinancing to pull out your invested capital, you can recycle the same funds into more and more deals. This compounding effect is how Corey scaled so quickly—and you don’t need a huge pool of initial private money to get started.

But beware: Many new investors make mistakes with sloppy underwriting or unrealistic expectations about refinancing. Corey stresses the importance of running your numbers carefully and being upfront with your private lenders about potential risks, such as appraisals coming in lower than expected.

Building Wealth—And a Lifestyle

What sets Corey’s story apart is not just the financial wins but the lifestyle he’s created. By building a successful business, Corey and his wife have the freedom to homeschool their four kids and travel extensively. This wasn’t accidental—it was by design. He credits his team for enabling him to step away from daily operations and emphasizes the value of intentional boundaries between work and family life.

Take Action: Start Your BRRRR Journey

If you’re inspired to begin your own BRRRR journey, Corey’s first step is practical: clarify your goal, laser-focus your efforts, and start building your network for private money. Remember, you’re providing an opportunity, not asking for a favor. If you want a deeper dive, Corey even offers a free course on the BRRRR method at Wisconsin Discount Pr

***Guest Appearance

Credits to:

https://www.youtube.com/@therealjenjosey

"251 - Unlocking Private Money Secrets with Jay Conner"

https://www.youtube.com/watch?v=Ww3gU1egqSY

If you’re a real estate investor who has ever felt boxed out by banks, high-interest hard money lenders, or just wanted a faster, more flexible way to fund your deals, there’s a gateway you need to know about: private money. On a recent episode of the Raising Private Money podcast, together with Jen Josey, industry expert Jay Conner broke down his journey from traditional lending to mastering the art of raising millions in private capital—and how you can do the same.

Jay’s Story: From the Mobile Home Business to Real Estate Success

Jay’s foray into real estate is rooted in a family legacy of mobile homes. Raised in North Carolina, his family’s business was the largest retailer of mobile homes in the country at one point. But when the industry collapsed in the early 2000s due to disappearing financing options, Jay was faced with a formidable challenge. It took his family a year and a half to liquidate $22 million in inventory, an experience he describes as much harder than starting a business. That difficult chapter pushed him into the world of single-family homes in 2003, inspired by friends who successfully flipped properties for far more profit (and less hassle) than he could imagine in mobile homes.

For his first six years, Jay relied on traditional bank financing: loan applications, credit pulls, heavy documentation, and all the red tape. But everything shifted for him with the 2008 market crash, when his local banker abruptly stopped lending. In 2009, Jay discovered private money—and he hasn’t looked back since.

What Makes Private Money Different?

Jay is quick to make an important distinction: private money is not “hard money.” Hard money lenders are typically brokers leveraging pools of investor capital, charging steep origination fees and higher interest rates—often 12-14% or more. In contrast, private money deals are direct relationships with individuals seeking solid, safe returns. According to Jay, the advantages are extensive:

• No Loan Applications or Credit Checks: Traditional banks set all the rules, but with private money, you’re in the driver’s seat.
• Flexible Terms: Jay pays his private lenders 8% interest (no points), a figure that has kept 47 private lenders happily funding his deals for over a decade.
• Speed and Simplicity: No more racing against the clock to get bank approvals—when you control the capital, you control the deal.
• Total Funding Coverage: With the right approach, you can even collect a check at closing for repairs and extra equity, maximizing leverage and minimizing personal out-of-pocket risk.

The Secret Sauce: Teaching, Not Pitching

So how does Jay attract private lenders? Surprisingly, he’s never asked anyone for money and never pitches individual deals upfront. Instead, he educates. Jay puts on his “teacher hat” and holds conversations or luncheons focused on how private money works, offering value first. He explains the opportunity, including the mechanics of self-directed IRAs, and then waits for interested individuals to approach him. The key, he says, is separating the education from the ask—raising capital before you need it.

When it’s time for funding, Jay makes what he calls the “good news phone call.” Instead of a sales pitch, it’s a notification: “I now have a house under contract that matches the amount you were interested in putting to work.” This approach builds trust, urgency, and a professional dynamic—no desperate scrounging for financing.

Actionable Advice for New Investors

For those new to private money, Jay recommends starti

If you’ve ever dreamed of making more money from your property—without added stress—there’s an innovative approach gaining traction among real estate investors. On a recent episode of the “Raising Private Money” podcast, Jay Conner sat down with Tim Hubbard, CEO and co-founder of Corzly, to uncover how everyday properties can become high-performing, hands-off revenue streams.

As Jay shared his personal experience, he transformed his traditional rental, the Farmhouse, into a short-term rental with Corzly’s help—and quadrupled his revenue. The kicker? He got to enjoy that extra income with almost zero stress, thanks to Corzly’s full-service property management. Here’s what we learned from Tim on how investors can do the same.

The Opportunity: From Long-Term Rentals to Short-Term Wins

Traditional rentals are tried and true, but they often cap your income potential. Jay’s story is a perfect example. His four-bedroom, two-bath home would have earned about $2,200 a month as a long-term rental. After working with Corzly and converting the property to a short-term rental, he’s now projected to bring in over $60,000 to $80,000 per year—easily four times what he could expect from a long-term tenant.

What’s driving this massive leap in revenue? Shifted travel habits and a booming demand for short-term rentals. As Tim explained, it’s not just about vacationers anymore—business travelers, remote workers, and families are all turning to short-term rentals for stays of a few days, weeks, or even months. The market is larger and more dynamic than most investors realize.

Why Most Investors Miss Out: The Management Hurdle

The obvious downside of short-term rentals is the perceived management hassle: guest communication, cleaning, pricing, and round-the-clock support. This is where many investors hesitate, fearing a mountain of work or a lack of expertise.

But Tim’s team at Corzly has cracked the code on stress-free management. Their virtual, full-service system takes care of everything: listing creation, dynamic pricing (updated multiple times weekly), guest communication, coordination with housekeepers, and even hands-on strategies to win coveted Airbnb badges like Superhost status. Owners just pick their housekeeper and block off personal dates—Corzly does the rest.

The System at Work: Hands-off, High-Performing

Jay’s Farmhouse is now booked on every major platform—Airbnb, Vrbo, Booking.com, and more—with professional photos, optimized headlines, and top-notch guest experiences. Corzly’s team acts as Jay’s voice, responding to guest inquiries 24/7 within five minutes, and handling every detail from check-in codes to collecting reviews, which in turn boosts search rankings and bookings.

Key to their approach is Corzly’s revenue management team. They don’t just “set it and forget it”—they constantly analyze changes in local demand, special events, and booking windows to make timely pricing adjustments. Whether it’s maximizing rates for a barbecue festival weekend or attracting longer mid-term bookings in low season, they ensure each property achieves its full earning potential.

Common Mistakes—And How to Avoid Them

Tim shared that many new hosts make costly mistakes: relying solely on Airbnb (ignoring millions of potential guests on other platforms), mishandling payments or deposits outside known platforms, and missing out on localized pricing trends. Worse, owners who try to “DIY” with little market data often leave significant revenue on the table.

Is Your Property a Good Fit?

Wondering if your property could benefit from the short-term rental approach? Tim advises owners to first check local regulations, then use tools like AirDNA to see what similar properties earn. If the numbers look right, it’s time to consult with an expert.

Corzly’s onboarding is refreshingly simple: owners just fill out one detailed form, sup