RS348: Not Exactly White Hat AI-SEO with Lars Lofgren cover art

RS348: Not Exactly White Hat AI-SEO with Lars Lofgren

RS348: Not Exactly White Hat AI-SEO with Lars Lofgren

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In today’s episode, Craig sits down with AI-SEO expert Lars Lofgren to unpack the future of AI-SEO in a world dominated by artificial intelligence. They explore how to attract and retain traffic through both on-site and off-site strategies like Reddit, YouTube, LinkedIn, and beyond.

With AI rapidly reshaping the digital landscape, the traditional rules of content and inbound marketing are being rewritten. Should SEO still be your top focus? How do you build brand authority when search algorithms are changing every day?

Tune in for practical tips and bold insights on what’s working now—and what’s next.

Highlights from Craig and Lar’s conversation:
  • What does SEO even mean in the age of AI?
  • How the search landscape has shifted with AI’s rise
  • The #1 thing to do now to thrive in AI-powered search results
  • Top of Funnel (TOFU) vs Bottom of Funnel (BOFU) marketing
  • Why Google prioritizes specific landing pages for specific products
  • The companies gaming AI—and how it’s disrupting traditional SEO
  • How to get your brand seen in AI answers and social media feeds
  • The surprising impact of Reddit on SEO strategy
  • Why SEO best practices feel more unclear than ever
  • Authentic content vs high-volume output, what wins with AI?
  • Building trust: How to make your site feel real to your visitors
  • Ads, paid influencers, evangelists: what actually pays off?

Resources and Links from This Episode

  • Lars on LinkedIn: https://www.linkedin.com/in/larslofgren/
  • Lars’ website and newsletter: https://larslofgren.com/
  • Lars on BlueSky: https://bsky.app/profile/larslofgren.bsky.social
  • Lars on Twitter/X: https://x.com/larslofgren?lang=en
  • Find me on Twit...
Chapters
  • (00:00:00) - Interviewing Lars Lofgren on AI-SEO
  • (00:01:20) - What to Call AI SEO?
  • (00:03:23) - SaaS Companies: The AI SEO Challenge
  • (00:05:56) - Top of the funnel and AI in the SEO
  • (00:09:57) - SEO Training: Bottom of the funnel vs
  • (00:12:43) - What's The Difference Between a Keyword and a Topic?
  • (00:16:10) - Is Content Still the Only Way to Win on Google?
  • (00:22:46) - Local SEO: Don't Get Duped By Fake Reviews
  • (00:27:00) - How to Build a Brand on Reddit
  • (00:33:39) - How to manage content at the startup level
  • (00:35:55) - What Do You Think of SEO?
  • (00:40:28) - How to Optimize Content for AI in 2020
  • (00:46:19) - How to Build a Content Team
  • (00:50:13) - How Do You Get Your Personal Brand Out There?

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