What does it really take to lead a company for over a decade—and still be growing?

In this episode, Craig chats with Amar Ghose, founder and longtime CEO of ZenMaid, about the challenges, lessons, and evolution that come from running a SaaS company for 12 years. From market leadership and internal conflict to personal growth and productivity, Amar shares candid insights into the realities of long-term entrepreneurship.

Whether you're scaling a startup, feeling stagnant in your leadership role, or just wondering if AI is going to eat your SaaS lunch, this conversation delivers.

• Transitioning from following trends to becoming a category leader
• Navigating internal disagreements and managing tough decisions
• Running a "benevolent dictatorship"—and why that sometimes works
• How to deal with boredom, complacency, and staying sharp as a CEO
• The productivity paradox: what being "productive" means at the top
• Entertainment vs. distraction: protecting your focus
• How coaching reveals your blind spots (and helps you evolve)
• Staying out of cruise control—how to keep leveling up, year after year
• Is AI a threat to SaaS companies, or a tool for growth?

Takeaways and Vision

Longevity in SaaS isn’t about coasting. It’s about evolving. Amar Ghose proves that staying in the game for 12+ years means embracing discomfort, sharpening your focus, and leading with intention. Whether you're one year in or a decade deep, this episode is a reminder: real leadership isn’t about avoiding boredom, it’s about leveling up through it.

Resources and Links from This Episode

• ZenMaid – Amar’s SaaS for maid service businesses
• Follow Amar on LinkedIn
• Rogue Startups Podcast Archive
• Connect with Craig on Twitter/X: @TheCraigHewitt

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Do you have any comments, questions, or topic ideas for future episodes? Feel free to reach out to me:

• (00:00:00) - How to Build a 12-Year-Old SaaS Company
• (00:01:15) - Squarespace CEO on How Far Along the Business Is
• (00:03:39) - How We Went From Fast Follower to Industry Leader
• (00:08:35) - Jeff Bezos on Decisions Made by the Team
• (00:13:52) - Zenmaid's CEO on Never Enough
• (00:18:10) - How to Get More Out of a Manager
• (00:19:30) - Craig on His Side Businesses
• (00:25:49) - Kastos on What Would He Tell You?
• (00:28:03) - How Do You Continue to Evolve As a Founder?
• (00:33:16) - Brain tumor patient on work life balance
• (00:39:46) - Jordan G. on AI and the Economy
• (00:44:55) - Brands and the AI revolution
• (00:46:33) - Amar Ghosh on Connecting With People