As we take a short pause to gear up for Season 7, we’re revisiting some of our most popular episodes from the archives. Today's rewind episode was recorded nearly 12 months ago, yet this conversation with Craig Smith and Rico Adler from SCAYLE remains as relevant as ever.

In our chat, Craig and Rico explored the evolving expectations of digital consumers, the growing complexity of modern commerce, and the key challenges brands face when adopting a composable approach. They also shared real-world insights on why some digital transformations succeed while others fall short - covering everything from organisational mindset to the role of flexible commerce architecture.

Since this conversation, SCAYLE has continued to gain industry recognition. They were named once again in the 2024 Gartner® Magic Quadrant™ report, based on its 'Completeness of Vision and Ability to Execute' reflecting their momentum in the market. They’ve also become the official eCommerce platform provider for Manchester United and, more recently, powered Harrods’ new online shopping experience. Their growth underscores the importance of adaptability in a rapidly shifting retail landscape - one of the very themes discussed in this episode.

If you’re navigating digital transformation, rethinking your tech stack, or simply looking for expert perspectives on the future of eCommerce, this episode is well worth a listen.

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/