Join us for a compelling conversation with Jeremy Miller from Boost by Design, who lends his expertise on the evolving role of AI in marketing. Jeremy draws our attention to the crucial importance of integrating a human touch amidst the rise of AI tools like ChatGPT and Google’s AI-driven search capabilities. He provides a thoughtful perspective on the potential pitfalls of AI learning from AI—what he terms the "dark force problem"—which can result in content lacking in warmth and personal connection. With AI becoming an integral part of our marketing strategies, Jeremy emphasizes the need for human insight to bridge the gap between technology and authenticity, ensuring businesses maintain trust and relatability with their clients.

As we navigate the intersection of AI and healthcare marketing, Jeremy illustrates how AI can be a powerful tool for data collation and strategy development, provided that human experts play a central role in the process. He draws parallels between using AI in healthcare and marketing, advocating for AI as an aid rather than a replacement for human intuition and expertise. By 'filing off the edges,' or refining AI-generated content, businesses can ensure the messaging remains authentic and reliable. This episode is essential listening for those striving to harness AI's potential while safeguarding the irreplaceable value of the human element in digital marketing.

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