Qantas & the ultimate brand betrayal; With Joe Aston
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Qantas & the ultimate brand betrayal; With Joe Aston
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About this listen
Russ & Freddie chat to Joe Aston, founder of Rampart news & author of 'The Chairman's Lounge; The inside story of how Qantas sold us out'.
We talk about what happens to a brand when you betray people’s trust.
See omnystudio.com/listener for privacy information.
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