In this episode, we sit down with James Hunt, the visionary founder behind SAA Clothing to uncover the heart, hustle, and high stakes of building a purpose-driven fashion brand.

In this episode we cover:
👕 What really sets SAA Clothing apart?
💡 How it all began - from one idea to a £50K opening weekend
🧠 Creating meaningful job opportunities for neurodivergent individuals
⚖️ Balancing passion with profit in a fast-moving industry
📚 The unfiltered truth about the challenges of writing a book
📱 Mastering the art of unique storytelling through social media
💰 Are you ready to scale with paid social? Here’s how
⚡ A round of quick fire questions to wrap it up!

This is more than a business story - it’s a masterclass in authenticity, resilience, and reimagining what fashion can be.

Check out SAA Clothing here: https://www.saaclothing.com/

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Check out our awesome sponsors!
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING

If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect

Key Takeaways:
0:00 Introduction
2:37 What’s different about SAA Clothing?
5:18 How SAA Started
8:04 Creating meaningful job opportunities for neurodivergent individuals
16:27 Launching with a £50K opening weekend!
20:06 Balancing purpose & profit
23:08 The challenges of writing a book
26:18 How To Tell a Unique Story Through Social Media
29:03 Are you ready for Paid Social?
30:22 Quick fire questions

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