Can a business plan really make or break your brand? This week we’re joined by Rebecca from Conscious Skincare, who’s here to spill the (plant-based) tea on building a thriving, purpose-driven business in today’s competitive market.Rebecca takes us behind the scenes of creating plant-based skincare products, sharing the science, creativity, and heart that go into every jar and bottle. We talk about the magic of adding a personal touch to marketing, strategies to stand out in a crowded industry, and just how much you really should say about the ingredients in your products (hint: your customers might be listening closer than you think!).She also opens up about the #1 challenge purpose-driven brands are facing right now - and how she’s tackling it head-on.📬 Want to connect with Rebecca?Visit Conscious Skincare here: https://conscious-skincare.com/ Timestamps:0:00 Introduction 1:35 About Rebecca & Conscious Skincare9:00 Do Business Plans Really Work?13:28 How To Develop Plant Based Skincare Products27:44 A Personal Touch To Marketing31:12 Marketing Strategies To Help You Stand Out 36:01 How Much Should You Talk About the Ingredients In Your Products41:29 The Number #1 Challenge As A Purpose-Driven Brand Right Now45:21 How to get in touch with RebeccaCheck out our awesome sponsors!Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ If you want to get your email strategy ready for BFCM, learn more here! seguno.com/winningwithshopifyJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampTo get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNINGGet a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer