Pulling Back the Curtain on a Rebrand
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Pulling Back the Curtain on a Rebrand
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About this listen
It can be tough to decide when your organization should go through a rebran. That's why we're pulling back the curtain on a huge rebrand during this week's episode.
In this episode, we chat with Mary Catharine Grau, Vice President of Brand and Communications at Resultant. In her current role, Mary Catharine leads a team of marketers, writers, designers, and brand strategists to craft and share stories with the world about Resultant's people, work, and mission. Mary Catharine started at Resultant in 2014 and was previously at organizations including Well Done Marketing and Harrison College.
We're talking about what questions to ask stakeholders before a rebrand, the story behind an organization's name change, what happened on launch day, and so much more.
Resource mentioned:
Resultant - https://resultant.com