In this episode of Return on Podcast, host Tyler Jefcoat sits down with Jason Richelson, a seasoned entrepreneur and the founder of Bookkeep, to explore the essential role of understanding your financials as an e-commerce business owner. Jason shares his journey from launching multiple ventures—some of which didn’t succeed—to achieving a successful exit and now building innovative analytics tools for e-commerce accountants and brand owners. They discuss the importance of keeping track of cash flow, whether you're a CEO, CFO, or partnered with an accounting firm, and how automation and accurate analytics can make all the difference in scaling your business. Tune in for valuable insights into navigating the ups and downs of entrepreneurship, automation, and smarter financial management.

Get in touch with Jason Richelson : https://www.linkedin.com/in/jasonrichelson/

Get in touch with bookkeep: https://www.bookkeep.com/

Get in touch with Seller Accountant: https://www.selleraccountant.com/

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