We talk with Tim Ng about turning new development sales from paper-heavy routines into digital experiences that actually help buyers and sales teams move faster. Tim shares how ADHOC STUDIO led to BLACKLINE, why the SaaS pivot was hard, and what proptech can learn from the moment COVID forced the industry to change.
• Defining proptech as connection, transparency, and efficiency across real estate
• Growing up in condo communities and learning sales and development through family
• Aiming for investment banking while building tech skills on the side
• Noticing how manual new development sales stayed for decades
• Starting Ad Hoc Studio with digital renderings and interactive sales gallery software
• Moving sales presentations to touchscreens and iPads for a better buyer journey
• Shifting from front-end visuals to back-office inventory, reservations, and allocation
• Creating Blackline and moving from services to a product-led SaaS model
• Balancing two companies while funding the new platform with existing cash flow
• Seeing COVID accelerate virtual launches and digital real estate adoption
• Naming Blackline after architectural black line floor plans
• Comparing bespoke studio work with scalable software operations
• Applying AI to data-driven recommendations, decision support, and hiring standards
• Founder advice on team care and getting customer feedback early
• Finding Tim on LinkedIn and Instagram by searching Tim Ng

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Josephine Bromley - COO & co-founder of MapMortar, joins Proptech Espresso to answer these questions and discuss how her Google onbcaoarding experience instilled a deep sense of personal ownership that she continues to lean on many companies.