• PropTech Pulse: Building a Scalable Tech Stack with Stacie Staub

  • Mar 17 2025
  • Length: 18 mins
  • Podcast

PropTech Pulse: Building a Scalable Tech Stack with Stacie Staub

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  • Summary

  • 🎙️ Episode Description: Join us for an insightful conversation with Stacie Staub, CEO and co-founder of West of Main Homes, as she shares her journey of growing a 500-agent brokerage through smart technology choices and consistent implementation.

    ⏱️ Timeline: 00:00 - Introduction and background 00:50 - Current tech challenges in real estate 02:16 - Discussion on tech solution effectiveness 04:02 - AI considerations in real estate 04:39 - Understanding brokerage operations 06:35 - Technology's role in profitability 08:11 - Balancing tech with personal touch 10:14 - Evolution of tech stack 14:36 - Partner roles in training 16:25 - Future of tech-brokerage relationships

    🔑 Key Takeaways:

    • Success in tech adoption requires patience and consistency
    • Choose scalable solutions from day one
    • Focus on best-in-class tools, not just real estate-specific ones
    • Maintain human support for technology implementation
    • Balance technology with relationship-building

    👉 Featured Guest: Stacie Staub CEO & Co-founder, West of Main Homes

    • 8 years building a tech-forward brokerage
    • Grown to 500 agents without recruiting
    • Background in real estate technology

    #RealEstateTechnology #PropTech #BrokerageTech #RealEstateInnovation #LoneWolfTech #RealEstateBusiness
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