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Profound

Profound

By: John Willis
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Ramblings about W. Edwards Deming in the digital transformation era. The general idea of the podcast is derived from Dr. Demming's seminal work described in his New Economics book - System of Profound Knowledge ( SoPK ). We'll try and get a mix of interviews from IT, Healthcare, and Manufacturing with the goal of aligning these ideas with Digital Transformation possibilities. Everything related to Dr. Deming's ideas is on the table (e.g., Goldratt, C.I. Lewis, Ohno, Shingo, Lean, Agile, and DevOps).

© 2025 Profound
Economics Management Management & Leadership
Episodes
  • S5 E11 - Diane Kulisek – Engineering Across Industries
    Aug 11 2025

    I have a conversation with Diane Kulisek in this episode. Diane, a veteran in quality systems and regulatory affairs, shares her journey from Gillette to Rocketdyne to Johnson & Johnson, weaving in the principles of Deming and the realities of complex, high-stakes industries. We dive into W. Edwards Deming’s seminal perspectives on quality and how they’ve shaped Diane’s extraordinary career across aerospace, consumer products, and medical device manufacturing.


    We start with Diane’s early work at Gillette, where she first encountered military-grade quality standards, and move into her groundbreaking experience at Rocketdyne. There, she managed space shuttle main engine avionics and led self-managed teams. Diane highlights the power of elected management and the deep cultural dysfunctions she observed, drawing sharp analogies to adult children of alcoholics and the normalization of deviance in corporate environments.


    Our conversation then pivots to regulatory complexity. Diane explains how compliance efforts in medical device manufacturing must transcend minimum standards to uphold the priceless value of human life. She critiques the profit-centric motives of insurance companies and exposes the structural misalignments that can compromise quality in favor of greed and speed.


    We also explore the limitations and potential of AI in auditing, with Diane emphasizing the importance of human experience in identifying risk and systemic failures. She proposes the provocative idea of creating an “AI Deming,” using Deming’s extensive body of work to model principled decision-making.


    Diane’s reflections bring a critical eye to regulatory frameworks, the ethics of risk management, and the potential of technology to augment human insight. Through it all, she remains grounded in Deming’s enduring vision that quality is a moral imperative and a societal good.

    This is Diane's LinkedIn Page:

    https://www.linkedin.com/in/dkulisek


    Show Notes:

    1: https://www.scribd.com/document/451480272/MIL-Q-9858A-Quality-Program-Requirements-pdf

    2: https://adultchildren.org

    3: https://www.acquisition.gov/far/16.305

    4: https://www.wsj.com/articles/SB991862606575154843

    5: https://www.nasa.gov/wp-content/uploads/2015/04/708066main_Shuttle_Bibliography_2-ebook.pdf?emrc=c67e14

    6: https://www.irvinestandard.com/2023/johnson-johnsons-innovation-irvine-roots-and-credo-to-give-back/

    7: https://asq.org/-/media/ASQ-Supplemental-Media-Import/1/3/9/2/6/ar_1106_105018.pdf

    8: https://www.dol.gov/sites/dolgov/files/oalj/PUBLIC/WHISTLEBLOWER/REFERENCES/STATUTES/SARBANES_OXLEY_ACT_OF_2002.PDF

    9: https://store.pda.org/TableOfContents/Risk_Assessment_Ch01.pdf


    10: https://www.healthcarefinancenews.com/news/class-action-lawsuit-against-unitedhealths-ai-claim-denials-advances


    11:

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    1 hr
  • S5 E10 - Doug Finke – From Mainframes to Machine Learning
    Jul 23 2025

    In this episode, I have a conversation with Doug Finke. A 16-time Microsoft MVP and long-time technologist, Doug’s experience ranges from mainframe assembly programming to pioneering AI integrations in software development. We reminisce about the early days of system programming and explore how those foundational skills have enabled technologists like Doug to excel in the rapidly evolving world of AI.

    Doug shares his journey from COBOL and assembler to becoming a PowerShell innovator, highlighting how his early exposure to structured programming and domain-specific languages now serves as a superpower in working with large language models (LLMs). Our discussion pivots to the game-changing potential of AI, specifically the rise of function calling, modular design, and the Model-Context-Protocol (MCP). Doug explains how these patterns transform AI from simple copilots into powerful collaborators capable of orchestrating entire software systems.

    We also look at the implications of AI-driven software development for enterprises, examining whether vertical SaaS solutions may soon be disrupted by in-house, AI-built alternatives. Doug emphasizes how AI accelerates both code creation and maintenance, challenging long-held assumptions about whether to buy or build software.

    Our conversation concludes with a philosophical lens on teaching AI, the evolving role of junior developers, and the importance of naming, structure, and design patterns in crafting software that AI can effectively understand and extend. Whether you're deep into AI tooling or just starting to explore, Doug's perspective offers a clear bridge between classical computing and today's transformative technologies.

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    55 mins
  • S5 E9 Lonnie Wilson – Carrying On the Deming Torch
    Jul 7 2025

    I have a fantastic conversation with Lonnie Wilson in this episode, diving deep into W. Edwards Deming’s seminal perspectives on quality, systems thinking, and the enduring challenges of operationalizing his philosophy in the real world. Lonnie also shares how his initial admiration for Chevron's management practices began to unravel after encountering Deming's writings in the mid-1980s.


    The episode opens with Lonnie recounting his experience attending one of Deming's four-day seminars. His anecdote about Deming’s instantaneous answer to a deceptively simple question. Lonnie reflects on Deming's often enigmatic style, particularly his refusal to provide concrete answers to complex management questions, such as what to replace performance appraisals with.


    We explore the tension between Deming’s abstract guidance and the practical application of his ideas in corporate environments. Lonnie shares his journey of attempting to implement cultural change through Deming’s 14 Points, only to face organizational resistance and surface-level interest. This led him to develop pragmatic systems that bridged the gap between Deming's theory and the day-to-day realities of business operations.


    Lonnie and I delve into critical questions: Was Deming’s refusal to provide prescriptive answers a form of intellectual elitism or a deliberate nudge toward self-discovery? How did his lack of direct management experience influence his worldview? Lonnie argues that while Deming's concepts were revolutionary, they were often delivered without a “method for method,” leaving followers to forge their paths.


    The conversation concludes on a reflective note, with both of us acknowledging that, despite the depth and accuracy of Deming’s ideas, much of the corporate world has either misunderstood or ignored them. If Deming were alive today, Lonnie believes he would be dismayed by the lack of progress in management thinking and would challenge his disciples to evolve and iterate on his foundational work.


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    41 mins
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