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Profitable Photographer Podcast

Profitable Photographer Podcast

By: Luci Dumas
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About this listen

Do you LOVE photography but feel totally overwhelmed trying to turn it into a real, money-making business? You're not alone — most photographers aren’t natural-born business pros. The creative part? Easy. But the business part...that’s where it gets tough. That is exactly why I created The Profitable Photographer. Every week, I bring you fun and heart centered conversations with top photographers and industry experts who share their best ACTIONABLE marketing and photography sales strategies, “inner game” shift tools that clear our roadblocks to success, and all the business wisdom they've learned along the way. Plus, I hop on the mic solo to share the ups, downs, and lessons from my own 40 years behind the camera (and behind the business). Whether you're just starting out or looking to expand your already-successful photography business, (and have lot more fun) you’ll find honest talk, practical tips, and loads of inspiration to help you thrive — not just survive — as a professional photographer. So let’s dive in, get inspired, and build the photography career of your dreams!Copyright 2025 Profitable Photographer Podcast Art Career Success Economics
Episodes
  • 319: Gregory and Lesa Daniels on Commissioned Mixed Media Portraits
    Jul 23 2025

    I am so excited to share my conversation with the dynamic duo—Gregory and Lesa Daniel—about the beauty and strategy behind commissioned mixed-media portraits, working as a couple, and building a business with heart, intention, and excellence.

    Gregory and Lesa are internationally celebrated for their artistry and business success. Gregory is one of the most awarded photographers in the U.S., holding the titles of Master of Photography and ASP Fellow, and was one of the youngest inductees into the Cameracraftsmen of America. He’s also a founding member of ISPA and a Past President of Professional Photographers of America.

    Lesa is the brilliance behind the business, managing the operations of their two portrait galleries in Florida, and playing an essential role in their continued success as both a leader and visionary. There is something so powerful about a couple that runs a successful photography business together, and they share how they manage to make this work so well.

    Here are just a few golden nuggets we touched on:

    • The importance of being product-focused over selling just an experience
    • How specializing in what you love can elevate your brand and profitability
    • Why "context is everything" when it comes to the final art and how it's used

    One of my favorite parts? Their take on intentional branding and creating a sustainable business around only the products they love—and that truly serve their clients. Yes, please.

    I’m so inspired by their teamwork, artistry, and wisdom. I hope you are too.

    ---

    Connect with Gregory and Lesa at https://www.gregorydanielportraits.com/

    Visit me at www.lucidumascoaching.com for coaching, encouragement, and creative business growth.

    Connect with Photography Business Coach Luci Dumas:

    • Website
    • Email: luci@lucidumas.com
    • Instagram
    • Facebook
    • YouTube

    New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.

    Show More Show Less
    23 mins
  • 318: Andrew Hiorth: 7-Figure Photography Studio Tips
    Jul 16 2025

    Did you ever think about what it might take to have a highly successful, multi-million-dollar portrait studio?

    My amazing guest this week, Andrew Hiorth, has done just that—and in this episode, he shares his team-building strategies, plus the joys and challenges of creating a highly profitable boudoir photography business.

    I was surprised to learn that not only is it easier than I thought, but that building a business where others are doing most of the work can actually give the owner time to be wildly creative with personal photography. Free from the daily grind of creating sellable images, Andrew now has space to stretch his imagination and create stunning, award-winning art.

    He also shares about the deep satisfaction that comes from leading a team of photographers and support staff, and watching them thrive. I love doing this as a coach, so now I see that I would actually enjoy being the boss of a group of amazing humans, all working hard toward the same goals!

    A little about Andrew:

    Andrew Hiorth is a business leader and creative visionary who built FABLE Studios into a multi-seven-figure photography brand with a team of over 20 professionals specializing in boudoir. His personal work has earned global recognition, including a PPA Diamond Award, multiple “Photographer of the Year” titles, and the honor of representing Team Canada at the World Photographic Cup. He’s also a sought-after speaker, sales strategist, and business coach helping photographers scale with purpose and profit.

    One of my favorite moments? When he asked the powerful question:

    “When does the freedom start?”

    We also dig into:

    • Why you should start with your why
    • How to reverse-engineer your dream income
    • The importance of pacing yourself and learning along the way
    • Why profit management might just be your new best friend

    And he leaves us with this gem:

    “Decide what you want, how you’ll get it… and ask yourself if it will make you happy.”

    Yes, please.

    If you’ve ever dreamed of creating a business that gives you both financial and time freedom, this episode is for you.

    Connect with Andrew:

    www.fablestudios.ca

    andrew@fablestudios.ca

    Need help mapping out your dream business?

    Let’s talk! www.lucidumascoaching.com

    Connect with Photography Business Coach Luci Dumas:

    • Website
    • Email: luci@lucidumas.com
    • Instagram
    • Facebook
    • YouTube

    New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.

    Show More Show Less
    26 mins
  • 317: Cate Scaglione: The Transformative Power of Boudoir Photography
    Jul 9 2025

    Ooohhh…this is a good one! On this episode of The Profitable Photographer, I had a real and honest conversation with the wise and lovely, Cate Scaglione—fine art photographer and branding expert—about how to create a boudoir/personal portrait session, designed to help our clients not only have great photographs but potentially have a life changing experience.

    In this discussion, I share my own insecurities and how a few photography sessions boosted my confidence and created visual reminders of who I really am during times of self-doubt.

    Now, a big part of Cate’s business that creates this transformation is her version of a luxury experience.

    She shares how today's clients are investing in how the experience makes them feel, in addition to the gorgeous portraits she creates. From thoughtful details to sensory elements, she shows us how to create sessions that are immersive, emotional, and unforgettable.

    We talk about:

    • Designing a client experience that feels elevated and intentional
    • Using all five senses to build connection and comfort
    • How environment, energy, and branding shape client perception
    • Why this kind of experience can be transformational for women

    Whether you photograph boudoir or any other genre, this episode will inspire you to think beyond the lens and create something truly special.

    Download her free gift of the boudoir pre-session checklist here:

    • https://lifeasfineart.com/educate
    • https://lifeasfineart.com/

    Connect with Photography Business Coach Luci Dumas:

    • Website
    • Email: luci@lucidumas.com
    • Instagram
    • Facebook
    • YouTube

    New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.

    Show More Show Less
    29 mins

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